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New study highlights value of annual funds for nonprofits

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New study highlights value of annual funds for nonprofits

A brand new study by the Nonprofit Research Collaborative reveals that organizations are much more likely to reach or exceed their yearly fundraising goals if they operate an ‘annual fund’. While that information could be considered somewhat intuitive the report that the NRC have produced sheds interesting light on the overall value of annual funds […]

5 key findings from new social media study are valuable for nonprofits

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5 key findings from new social media study are valuable for nonprofits

It is very encouraging to see nonprofits continue to close the gap in successfully using social media to build their engagement and nonprofit fundraising when compared with their ‘for profit’ counterparts. Understanding marketing trends is an important element for all charities both large and small when seeking methods to deliver key messages and improve communication with […]

New study looks at corporate and employee giving for nonprofits

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New study looks at corporate and employee giving for nonprofits

When you compare the nonprofit fundraising landscape of today with a generation ago one of the most significant changes that you’ll see is the constant growth of corporate giving programs which have generated untold donations for literally tens of thousands of charitable causes. It’s interesting to note that while the philosophy of corporate giving has […]

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