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As Facebook accelerates ‘pay to be seen’ advertising, here’s why nonprofits don’t need to play that game

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As Facebook accelerates ‘pay to be seen’ advertising, here’s why nonprofits don’t need to play that game

Chances are that your nonprofit organization is using Facebook on a regular basis to help inform, inspire and connect with your donor audience or simply help to extend the overall awareness of your nonprofit fundraising efforts. According to a recent article in the New York Times it seems that competition for being seen in news […]

Google for Nonprofits tools now available in Canada

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Google for Nonprofits tools now available in Canada

Good news today as Google for Nonprofits and the suite of supporting tools has now been expanded to include Canada. I’d previously written about the relaunch and benefits of Google for Nonprofits and while I understand Google introducing their programs in the US I’m thrilled to see the new platform now supported in the Canadian […]

New domain name suffix .ngo provides excellent options for nonprofits

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New domain name suffix .ngo provides excellent options for nonprofits

Exciting news for nonprofits sees the option in 2015 to reserve a domain name ending with a .ngo suffix. Among the many vital considerations a nonprofit faces when developing their online profile to aid with nonprofit fundraising activities is the selection of their domain name. The reality is that for name/brand association your selected domain name […]

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