10 Most Reputable Companies According to 2013 Global RepTrak 100

Miratel prides itself on its CSR business values and I like to highlight the efforts of like-minded companies and I’ve explored this topic in posts like the 50 Best Corporate Citizens in Canada 2012, the 30 Top Green Organizations in Canada According to Employee Engagement, the 55 Greenest Canadian Employers, the 50 Top Diversity Employers in Canada, the Top 50 Canadian CSR Business List, Canada’s Top Employers for 2013,  the top 10 Canadian boards according to gender representation, the Top Canadian Boards According to Visible Minority and Aboriginal Representation, the 10 Top Sustainable Companies from the 2013 Global 100 List, the 2013 100 best corporate citizens list, the  12 top countries represented in the Global 100: World Leaders in Clean Capitalism, the 10 Green Business Leaders from Canada’s Greenest Employers for 2013, the 10 Green Business Leaders, the B Corp Best for the World List and the top foreign corporate citizens in Canada. Today I’ll be adding to this list with the 10 most reputable companies based on the 2013 – Global RepTrak 100 – The World’s Most Reputable Companies report published the Reputation Institute (RI).

RI is the world’s leading reputation management consultant and has been measuring a cross-section of reputations since 1999. To compile the data for this report, RI measured “the reputation of the 100 most highly regarded companies across 15 countries covering more than 75% of the global GDP, including: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, UK and US. More than 55.000 consumers  of the general public rated a maximum of five randomly assigned companies that they were somewhat or very familiar with using Reputation Institute’s RepTrak® Pulse methodology.” Those surveyed were asked their opinion based on four drivers: admire, trust, feeling, and esteem. Those were further broken down into seven key dimensions: products / services, innovation, workplace, governance, citizenship, leadership, and financial performance. According to RI’s methodology, the 10 most reputable companies are:

1. BMW – Score: 78.39. BMW was able to hold their first place finish for the second straight year.
2. The Walt Disney Company – Score: 77.76. Disney was able to move up one spot from third place in 2012.
3. Rolex – Score: 77.23. Rolex was one of two companies new to the top ten this year.
4. Google – Score: 77.15. Rolex moved up two spaces from the 2012 edition of this list.
5. Daimler (Mercedes-Benz) – Score: 76.58. Daimler dropped one spot, as they were fourth in 2012.
6. Sony – Score: 76.30. Sony dropped four spots from their second place finish in 2012.
7. Microsoft – Score: 76.23. Microsoft held onto to their seventh place position for the second year in a row. It should be noted that 2012 was the first time that Microsoft made the top ten.
8. Canon – Score: 76.02. Canon moved up one spot as they previously ranked ninth in 2012.
9. Nestlé – Score: 75.21. 2013 marks the first time that Nestlé has placed in the top ten.
10. Lego – Score: 75.02. Lego was able to hold onto their tenth place finish for the second year in a row.

As stated in the report, this information can help company executives:

• “Map the global reputation landscape of the company using a single lens
• Get a global overview of what drives support from the general public in key markets
• Create a global KPI system for managing reputation
• Start a conversation with Senior Leadership about the impact of reputation to your business
• Create the business case for active reputation management”

A company’s success relies on its reputation as it has a direct impact on their bottom line. People increasingly want to support companies they trust and who are good corporate citizens and this report highlights what some are getting very right.

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Miratel Solutions is a Toronto call centre, eBusiness, and letter shop mail house specializing in professional fundraising services including telephone fundraising, online fundraising, lottery services, donation caging, donation processing and other donor management services. We are committed to our CSR business values in all contact centre services and mail house operations and advancing the missions of the nonprofits we proudly serve.