Online Fundraising and Cause Marketing Combined in One Platform

Causecast improves nonprofit online fundraising and for-profit employee engagement

In the past I have written about several online fundraising platforms such as CovergeUS, Razoo, Give2gether, Kickstarter, Kiva City, Givmo, Broadcause, Startsomegood, Donorschoose, Kopernik, FirstGiving and ClickYourSupport.  Each of these online tools brings a unique approach and concept in support of nonprofit and individual efforts to engage, fundraise and advance missions. Today I am adding Causecast to that list because of its incredibly impressive – and dual – purpose and scope.

Causecast is based out of California and was founded in 2008 by Ryan Scott, a technology and social entrepreneur with noble intentions. Scott envisioned developing an efficient tool that would help nonprofits be more successful. He was also interested in helping brands and for-profit organizations run successful cause marketing campaigns by helping them connect with causes and increase their financial contribution to the charity while improving employee engagement. From these lofty goals sprang Causecast for Nonprofits and Causecast Employee Engagement which provides the technology, data and services required to connect nonprofits and businesses, enabling them to leverage one another’s strengths to further their respective social and fiscal goals.

Causecast.org

Causecast for Nonprofits helps with:
–    promoting the cause of the nonprofit;
–    engaging new supporters;
–    facilitating donations processing; and
–    provides learning tools and resources through their online library.

What is unique about this platform in comparison to others is that their tools such as fundraising pages, donation widgets and donation processing services are free.  Aside from the standard credit card processing fees (which donors are given the opportunity to cover at check out and over 60% do), there are no upfront or hidden fees, leading to higher returns on donation revenues for the nonprofit.  Causecast creates revenue to support the platform by charging its business clients a cost-effective fee to launch and host their cause marketing and employee engagement campaigns on their platform.

Over 1,700 nonprofits are currently registered with Causecast including:
Amnesty International, Invisible Children, International Medical Corps, Kiva, Charity:Water, Save The Children, Meals on Wheels, Have a Dream Foundation, The Humane Society of the United States, YWCA USA, United States Fund for UNICEF, Shriners Hospitals for Children, National Kidney Foundation, Doctors Without Borders, Arthritis Foundation, American Lung Association and American Heart Association.

Causecast Employee Engagement tools can be credited with:
–    creating the Huffington Post IMPACT and Education sections;
–    building AARP Create the Good platform;
–    producing Ben Stiller’s Stillerstrong campaign;
–    producing John Legend’s Show Me Campaign;
–    powering Virgin Mobile’s volunteer rewards programs; and
–    partnering with Paramount and Toyota on their cause marketing programs.

Developed to be an effective, accessible and affordable platform to assist with optimizing cause-marketing and nonprofit online fundraising campaigns, Causecast is the perfect fit for nonprofits and for-profits of any size looking to benefit from its robust technology and extensive industry expertise. There is more to review on both Causecast for Nonprofits and Causecast Employee Engagement as they continue to grow as a powerful agent for change, helping responsible brands and nonprofit organizations achieve measurable impact through cause-integrated solutions.

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Miratel Solutions is a Toronto call centre, eBusiness, and letter shop mail house specializing in professional fundraising services including telephone fundraising, online fundraising, lottery services, donation caging, donation processing and other donor management services. We are committed to our CSR business values in all contact centre services and mail house operations and advancing the missions of the nonprofits we proudly serve.