4 Tools for Organizing Nonprofit Online Content

Social media and digital marketing have grown to become key communication tools that nonprofits have become reliant on for its donor engagement and nonprofit fundraising strategies. Blogging can be a critical component of digital marketing strategies but creating original material and managing related information can be overwhelming. Recently I provided 5 Tips to Overcome Writers Block for Stronger Nonprofit Blogging, 5 Tips to Creating Social Media Campaigns for Successful Supporter Engagement & Nonprofit Fundraising and 4 Time Saving Social Media Tools for Nonprofit Fundraising and Engagement. Today I am exploring some excellent tools that nonprofits can use to help organize blogging and social media content to increase overall effectiveness.

1. Gather Content – In an effort to eliminate content chaos, Gather Content helps teams plan, structure and collaborate on content. It includes drag and drop functionality for site mapping and provides easy to use customizable templates and guidelines. The platform also allows you to assign responsibility, deadlines and reminders, keep track of revisions while providing an overview of the progress of the project and lets you export the finished product virtually anywhere. One feature that is unique is the ability to engage in real time content discussions through the discussion thread. Moderately priced and a good fit regardless of organizational size and can keep larger teams organized and in the loop.
2. DIVVYHQ – With many rich features this platform allows you to park brainstormed ideas as they come up in the parking lot feature and keep track of content as it is being created on a flexible calendar interface which can be colour coded by resources, campaign or content type. It also lets you keep track through all phases of the content creation process from inception to publishing and which team member(s) is responsible at each stage while setting deadlines. Ideal for small to medium nonprofits this solution is fairly priced and can save time and use resources effectively.
3. Curata – This intuitive platform helps you save time and energy by finding the freshest and most relevant content on the web based on your existing content. It also learns your preferences while allowing you to fine tune the sources so you get only the information you want which can be bookmarked right on the interface. Curata organizes your preferred content by categorizing it intelligently, identifying trending topics and supplementing content with recommended pictures, quotes and related articles. Finished product can easily be shared across all online channels including website, blog, social media platforms, email newsletters and RRS feeds. The pricing is pretty steep but it is probably the most encompassing platform that can ultimately save on time and resources which may reduce costs.
4. Editorial Content on WordPress – Writers and bloggers understand the importance of maintaining an editorial calendar and this basic and easy to use plug-in WordPress calendar is an excellent tool to plan, keep track of and manage blog posts. Currently rated 4.7 out of 5 stars by users and reviews rave about the ease in which the plug-in lets you plan, schedule and reschedule blogs. Unlike the more dynamic platforms mentioned above, bloggers can see their calendar in one screen. Perfect for small nonprofits or organizations with small to no budget this free plug-in is especially perfect if you are already blogging through WordPress.

What tools do you use to keep your content organized and you on track? Please share in the comments.

____________________________________________________________________________________

For nonprofit, nonprofit fundraising, CSR business and other news, connect with us on Twitter, Facebook, Linedin, Google+ and Pinterest or subscribe to our RSS feed. Miratel Solutions is a Toronto call centre, eBusiness, and letter shop mail house specializing in professional fundraising services including telephone fundraising, online fundraising, lottery services, donation caging, donation processing and other donor management services. We are committed to our CSR business values in all contact centre services and mail house operations and advancing the missions of the nonprofits we proudly serve.