Tim Hortons Local Litter Awareness Program and other CSR Business News
Tim Horton’s (Tim’s) CSR business initiatives have been fodder for a number of previous posts here on the Miratel blog. We have written about their in-store environmental efforts, the release of their first published CSR business report and began a series on their local outreach programs geared towards enriching the communities in which they serve and do business. We have previously written about Tim’s free Summer Swimming Program, Timbits Minor Hockey Programs and their Earn-a-Bike Program and we continue today with a spotlight on their Local Litter Awareness Program.
Tim Horton’s image courtesy of theurbancountry.com
“Tim Hortons is committed to building and maintaining programs that support an environmental leadership position. As part of [their] ongoing commitment to the environment, [they] are pleased to launch [the] 2011 Litter Awareness Program.” What sets this program apart from the other local programs is that the Litter Awareness Program takes a grassroots approach to environmentalism. This year’s program is built on the key message that “When it does not belong it stands out”. This is a great slogan as it highlights that every single piece of trash someone lets fall in a park, river or sidewalk does matter. The phrase is inspiring and serves as a reminder to handle refuse in a responsible fashion. Tim Hortons “will once again be partnering with local community organizations to help host local Community Clean-up Programs, once again demonstrating [their] leadership role in helping reduce litter where we live, work, and play.”
This program is the very essence of a successful CSR business initiative as it works on many levels which go beyond its corporate walls to positively influence its local community with a message that would benefit on a global level as well. They are encouraging individuals to be an active participant in the cleaning of their environment and getting involved in their community. Starting programs such as Litter Awareness also makes good business sense as it (somewhat) counterbalances the negative implication of Tim’s disposable cups on the environment.
You can go here to learn more about Tim’s CSR business efforts taking place in your area.
Other CSR Business News:
Best Buy released their first sustainability report titled One World, Connected which focuses on the company’s 4 key strategic areas: Product Stewardship; Sustainable Solutions; Access through Connections; and Inspired Workplace.
Wyndham Worldwide, one of the largest hospitality companies in the word, first established their sustainability program in 2006. Since that launch, they have consistently measured positive trends in reducing their environmental footprint globally and their latest results are reflected in Wyndham Worldwide Sustainability Report 2009-2010 and 2010 Global Best Practices report released by the company in June 2011.
Bank of America has released its first CSR Business Report, Opportunity in Motion, which outlines activities undertaken in 2010. The report highlights the company’s efforts to promote fairness and transparency in its products and services; lending and investing activities in low-income and underserved communities; community-focused philanthropic investments; and company and customer-focused environmental initiatives.
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Tim Horton’s 2011 Litter Awareness Program is a great way for them to build their brand and show that they care about the communities in which they do business. I live in Blackburn Hamlet, a suburb of Ottawa and since a Tim’s was built here several years ago the amount of litter within 400 meters of their location has skyrocketed. How do I know it’s from their store, it’s all stamped with their logo. I haven’t ever seen an employee of the store walking off their lot tp pick up the trash that came from their store. Come on guys, you can do better than that. To prove that CSR isn’t just a bandwagon that you’ve jumped on to attract clients, clean up your act! In addition, this location has a drive-through where motorists sit for up to 15 minutes needlessly burning fossil fuels. Park the vehicle, turn off the engine and get your coffee. It’s incridble that the municipal government lets stores get away with building drive-throughs. On a sacle of 1 to 10, with 10 being excellent, I give Tim’s a 4 on being socially responsible.
Your comments are very valid. I think if a company is going to publicly promote their CSR initiatives then they should expect to be called out on them as well. If not, there is nothing keeping them honest. I would start with addressing your concerns as a local resident at store level and escalating it to the corporate level (by contacting them direct and through social media channels) if you feel they are not being taken serious. Please let us know if you take this up with them and the outcome.
Thank you for stopping by and taking the time to share your thoughts with us.