give2gether Brings Unique Metrics to Non-profit Fundraising Platform

Since 2000 we have worked almost exclusively with non-profits in providing fundraising services in support of various fund development initiatives. Having said that, we still appreciate and have written several posts about the new web-based philanthropy focussed platforms that are geared towards increasing the exposure of the non-profit brand with the goal of optimizing fundraising efforts. Ultimately that is our collective goal. These platforms are created to maximize the effectiveness of social media integration and represent an excellent resource for non-profits of all sizes looking to bridge the gap between (potential) donors and their cause.  By making resources available that the non-profit may not have in-house, these sites even out the playing field allowing small non-profit organizations with more limited marketing budgets afford similar visibility as larger foundations. Assuming proper vetting is consistently done to ensure operational integrity of the non-profit, everybody wins.

give2gether image courtesy of give2gether.com

Our previous blogs have featured ConvergeUS from Twitter co-founder Biz Stone, Facebook’s Mark Zuckerberg’s Jumo (and we wrote about it again here) as well as actor Edward Norton’s CrowdRise and we continue that series today with give2gether. give2gether was founded in “2007 by four co-founders, two economic professors from NYU and UC Berkeley, and is based on ten years research on game theory applications and two years of Beta testing with selected non-profits.”  According to their website, what makes give2gether metrics stand out is that they are “Powered by a proprietary set of behavioral algorithms, give2gether’s platform leverages social group interactions, significantly improving online conversion rates among new donors, while constantly optimizing participation levels among your growing online constituency.”

“We think of it as a google analytics for philanthropy,” said Arnon Shafir, CEO and co-founder of give2gether.

Banking on the trend within social causes over the past few years that “people increasingly want to help a specific person, cause or project rather than a general cause or organization”, give2gether aims to make that connection easier. give2gether enables non-profits to truly rely on their motto: “it is not about how much you give, it is about how much you care”. Campaign visitors can create a huge impact by actively promoting a cause, share it with their friends and harness their personal connections and spirit to raise funds for the cause that is close to their hearts.

By turning strangers into friends, friends into donors, donors into fundraisers and enabling social activism, give2gether maximizes online philanthropy conversion rates.

You can see give2gether in action through their recent partnership with Music for Relief in a fan challenge in which the first 500 people to raise $500 or more will receive a pair of tickets to see Linkin Park at a secret Los Angeles show that’s scheduled to take place on August 31. “Founded by Linkin Park, Music for Relief is a 501 (c) (3) non-profit organization dedicated to providing aid to victims of natural disasters and the prevention of such disasters.  Since its inception in 2005, Music for Relief has raised over $4 million for victims of multiple disasters across four continents. Music for Relief also supports environmental programs including the planting of over 810,000 trees to help reduce global warming.”

You can learn more about Music for Relief here and if you are interested in taking the challenge, you can go to their give2gether page here.

It will be interesting to see how give2gether’s analytical approach enriches and simplifies online fundraising services of this nature in the future.

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