Celebrity as brand and/or philanthropist has become a more prevalent concept in recent years with more entertainers crossing over into fashion and other items and/or publicly supporting various causes. Rapper Curtis "50 Cent" Jackson is an excellent example of both of...
March 30, 2012 Read MoreThere are a large pool of factors that contribute to an overall CSR business strategy as you know. I think striking the right balance with your initiatives is crucial plus seeking out strategies that above all else make sense and...
March 23, 2012 Read MoreRetailer H&M is known for their collaborations with celebrity and designer brands, as well as their extensive CSR business values which they have incorporated into their latest collection. On March 8th, 2012 the international retailer launched a joint venture with...
March 14, 2012 Read MoreCSR business programs are becoming more and more prevalent in business culture today and diversity and inclusion policies are an integral part of them. The recently released 6th annual list of Canada's Best Diversity Employersis further proof and testament of...
March 9, 2012 Read MoreCombining philanthropy with ecommerce has been a growing CSR business trend lately that doesn’t show any signs of slowing down. We have featured many of them here on the blog such as EDUN, project 360 and ONEHOPE Wine who all donate a...
February 17, 2012 Read MoreMany large corporations align with causes and their CSR business programs tend to include and benefit these same charities. Creating this link allows customers to have a better understanding of the brand’s corporate culture and the values of the company. The TD...
February 10, 2012 Read MoreApproximately 1 in 5 Canadians will suffer from mental health issues in their lifetime and this staggering statistic drove Bell to create a CSR business program to help those inflicted. Now in its second year, Bell’s Let’s Talk Day takes place...
February 3, 2012 Read MoreDesigner shoes are a luxury item that many may think are frivolous and self-indulgent but Canadian shoe designer RON WHITE is looking to change that image by incorporating CSR business values that aim to make a difference by giving back. In...
February 1, 2012 Read MoreScholastic Book Clubs have kicked off a genius CSR business program titled One Million Bookprints For One Million Books. With the participation of A-list celebrities, the program will donate one book to a child in need for every bookprint created on youarewhatyouread.com....
January 27, 2012 Read MoreThe CSR business values of a company can take many different forms with retailers. Some commit to donating a pre-determined amount per purchase like Sevenly or a percentage of the profits from each item purchased such as EDUN, project 360 and ONEHOPE Wine....
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