Have you ever wondered if the endorsement of a celebrity provides significant dividends to an advertising or marketing campaign? Did you question how much a famous face helps consumers make determinations about a product or service? Also if traditional advertising ...
February 3, 2011 Read MoreTracking the changes within nonprofit fundraising is always an interesting task, thankfully the exceptional work by organizations such as Convio, Inc provides us with a better understanding of how the industry continues to evolve. Each year Convio release a report...
January 25, 2011 Read MoreCorporate Social Responsibility and the environment will present the transportation industry with many significant choices over the coming years. As a consumer we each face decisions every time we buy a new car or appliance but what about the airline...
January 20, 2011 Read MoreThe ongoing saga between Apple and the nonprofit industry seems to be escalating much as I had expected. The crux of the issue is the lack of versatility offered by Apple smartphones when it comes to using apps designed for...
January 13, 2011 Read MoreNonprofit fundraising can sometimes be at its most effective when you encounter it almost subliminally, especially when your awareness of a cause is only triggered because you were online looking up some information. According to 'typical internet user stats' the...
January 7, 2011 Read MoreNonprofits throughout the US are facing what may amount to becoming a huge, systematic (if temporary) and inconsistent change dependent upon the location of their operations. In different cities and municipalities throughout the States, city management are scrambling to create...
January 6, 2011 Read MoreCorporate Social Responsibility may have just arrived at a newly created higher international definition, depending on how important your feel the governance of the United Nations is in the modern world. When it comes to world security, trade sanctions and...
January 4, 2011 Read MoreWhen assessing the CSR (Corporate Social Responsibility) programs that companies operate some are better positioned to make a large environmental difference than others. If you focus on the automotive industry for example many feel that car technology provides ample room...
December 30, 2010 Read MoreNonprofit fundraising is often in tandem with the economy and quite naturally has faced some difficulties in the last 2 to 3 years. While donations overall fell away in conjunction with the recession which was very nearly global; the response...
December 17, 2010 Read MoreNonprofit fundraising in the US could be impacted most by a tax change coming up in 2011 in terms of giving amongst the wealthiest. A two year trend of reduced donations from those with the highest net worth may see...
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