Recently I spotlighted results from the Giving USA 2013 Report which reported a 1.5% increase (factoring in inflation) in 2012 nonprofit fundraising results over the previous year. The last six year period has definitely been a challenging one for nonprofits and although...
July 16, 2013 Read MoreSocial media has grown into an excellent supporter engagement and communication channel and platforms continue to emerge with specific features that cater to segments of the social media population. One that has grown exponentially over the past year and a...
July 11, 2013 Read MoreI regularly cover the monthly Blackbaud Index which provides nonprofit fundraising data on overall charitable and online fundraising trends. Last month’s results reflected the reporting period ending April 2013 and it showed a downward trend but the latest results reflect an increase...
July 9, 2013 Read MoreA repeating note throughout my Social Media series for nonprofit fundraising is that Facebook continues to dominate the social media landscape and, in a recent report, topped the market share. Nonprofits also acknowledge the importance of Facebook and many maintain a presence...
July 4, 2013 Read MoreOnline giving continues to be the fastest nonprofit fundraising channel across North America. I have written about various industry reports and research analyzing online donation activity like the monthly Blackbaud Index, the 2013 eNonprofit Benchmarks Study, the 2013 Nonprofit Communications Trends Report and the Digital...
July 2, 2013 Read MoreI have written extensively in our Social Media series for nonprofit fundraising about the incredible impact that social media has had on marketing initiatives for all business sectors. It’s tremendous presence has resulted in many in-depth reports and research that nonprofits can...
June 27, 2013 Read MoreNonprofit fundraising reports remain an excellent tool for organizations to benchmark their own results against. Our industry is fortunate to have many reliable resources that give us a fairly accurate picture on how we are performing collectively and also by size,...
June 25, 2013 Read MoreVideos continue to grow as an important marketing tool and nonprofits are slowly adopting this visual strategy to appeal to (new) supporters and optimize engagement and nonprofit fundraising opportunities. Unfortunately, often a lack of experience and financial and/or human resources still...
June 20, 2013 Read MoreSummer is upon us and multiple event-based nonprofit fundraising initiatives are occurring on a regular basis. Recently our staff had the opportunity to participate in two team based events, the WWF CN Tower Climb and the Boy & Girls Clubs of...
June 18, 2013 Read MoreThe growing benefits of social media and its impact on how nonprofits can engage (new) supporters and optimize nonprofit fundraising opportunities cannot be stressed enough. And its influence only continues to grow as I’ve explored in our Social Media series. There...
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