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Cause Marketing Report Points Toward Effectiveness of Brand & Nonprofit Fundraising

Nonprofit fundraising has evolved significantly over the past two decades. With the many choices and opportunities to engage donors and supporters, it has become a juggling act for charities to put together and manage a cohesive and effective marketing plan. Nonprofits...

May 8, 2012 Read More

4 Digital Marketing Tips for Nonprofit Fundraising Learned from Benchmark Study Part 2

I began this post with Part 1 on Tuesday and I am continuing with more nonprofit fundraising Digital Marketing tips from the  2012 eNonprofit Benchmarks Study. The report, composed by M+R Strategic Services and Nonprofit Technology Network (NTEN) takes a look at the initiatives and...

May 3, 2012 Read More

4 Email Marketing Tips for Nonprofit Fundraising Learned from Digital Benchmark Study Part 1

I regularly write about the many nonprofit fundraising research, reports and studies which provide insightful information about various aspects of fundraising, engagement and industry developments/trends. As digital marketing is growing at rapid speeds, it’s important for nonprofits to keep abreast...

May 1, 2012 Read More

Nonprofit Fundraising Optimism Continues for 2012 According to Latest Blackbaud Index

I regularly write about the Blackbaud Index results as it gives an excellent overview of online and overall nonprofit fundraising activities. The most recent Index results were covered in the following posts: Blackbaud’s Nonprofit Fundraising Industry Survey Anticipates 2012, 2...

April 24, 2012 Read More

Habitat for Humanity Canada to Collect 690 Million Pennies to Build 69 New Homes

Recently, the Canadian government announced that the penny would be discontinued and encouraged citizens to donate their leftover pennies to the cause of their choice. In response to this recent development, Habitat for Humanity Canada has launched a new nonprofit...

April 18, 2012 Read More

5 Reasons Why Run, Walk, Ride “Thons” Increase Nonprofit Fundraising and Supporter Engagement

Charities have many nonprofit fundraising and engagement channels at their disposal to effectively increase funds and support for their organizations. I often write about these traditional and online fundraising strategies including social media platforms like Facebook, Twitter and Pinterest, email...

April 17, 2012 Read More

4 Key Elements to The Success of the DoGooder Nonprofit Video Winners

In February I wrote about the DoGooder nonprofit video contest sponsored by See 3 Communications, YouTube, The Nonprofit Technological Network (NTEN), Cisco Systems and the Case Foundation. The winners were recently announced on Thursday April 5th at the Washington D.C. Nonprofit Technology Conference in...

April 12, 2012 Read More

US Nonprofit Fundraising Study Show Growth in 2011 and Optimism for 2012

Recently I wrote about a nonprofit fundraising study conducted by the Nonprofit Research Collaborative (NRC) which surveyed organizations in Canada on their 2011 fundraising results and their outlook for 2012. The Canadian results I reported were encouraging and promising and after...

April 10, 2012 Read More

Clara Hughes and Adam Van Koeverden Represent Right to Play

Clara Hughes and Adam Van Koeverden are athletic ambassadors for the Canadian branch of the nonprofit organization, Right to Play. Right to Play believes that every child, no matter where they were born should have the opportunity to play and just...

April 6, 2012 Read More

6 Tips for a Successful Video and Viral Marketing Nonprofit Fundraising Campaign

I recently found myself with unexpected time on my hands while nursing a sprained ankle so I decided to watch the Kony 2012 video as I hadn’t seen it yet. I had intended to watch it earlier but kept putting...

April 5, 2012 Read More

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