Videos continue to grow as an important marketing tool and nonprofits are slowly adopting this visual strategy to appeal to (new) supporters and optimize engagement and nonprofit fundraising opportunities. Unfortunately, often a lack of experience and financial and/or human resources still...
June 20, 2013 Read MoreSummer is upon us and multiple event-based nonprofit fundraising initiatives are occurring on a regular basis. Recently our staff had the opportunity to participate in two team based events, the WWF CN Tower Climb and the Boy & Girls Clubs of...
June 18, 2013 Read MoreThe growing benefits of social media and its impact on how nonprofits can engage (new) supporters and optimize nonprofit fundraising opportunities cannot be stressed enough. And its influence only continues to grow as I’ve explored in our Social Media series. There...
June 14, 2013 Read MoreI regularly cover the Blackbaud Index as it’s a reliable source of statistical information relating to the state of nonprofit fundraising along with their other reports like the 2012 Charitable Giving Report and the Online Marketing Benchmark Study for Nonprofits. With the...
June 13, 2013 Read MoreOne of the most critical donor engagement strategies is offering supporters the opportunity to volunteer. Nonprofits benefit by building on the loyalty of these relationships in a way that contributes to the reach of the organizations and adds much needed...
June 11, 2013 Read MoreRegular review of industry reports is a common practice of directors, board members, decision makers and other nonprofit fundraising professionals regardless of organization size or sector. Understanding the current trends helps strengthen on-going marketing and engagement strategies. Blackbaud is a reliable...
June 6, 2013 Read MoreBlackbaud regularly releases industry reporting to help better understand current nonprofit fundraising trends and results based on data from a variety of organizations in different sectors and sizes. I routinely write about the latest monthly Blackbaud Index and I also cover their...
June 4, 2013 Read MoreI recently wrote about items you can donate to charity which served both a green purpose and contributed to the nonprofit fundraising goals of various causes. But did you know that engaging in physical exercise and/or booking your next flight can...
May 31, 2013 Read MoreAs I wrote about earlier this month as part of our Social Media series for nonprofit fundraising, Facebook remains the king of the social media hill and captures more than half (58.51%) of the American market share. As it continues to...
May 30, 2013 Read MoreIn today’s growing online world of social media and digital marketing, nonprofits have been working diligently to maintain their presence amongst a very busy landscape while building their online communities of supporters. In fact the 2013 eNonprofit Benchmarks Study indicated that...
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