The importance of maintaining an online presence on various networking platforms is something I continue to stress and explore through our Social Media series for nonprofit fundraising. With so many options and the continuous evolution of features offered, it can become...
August 15, 2013 Read MoreRecently I was researching a small sampling of local and national nonprofit fundraising organizations and through this review I noticed that some websites were far more robust and feature-rich while others seemed to be missing critical fundraising and engagement components. As...
August 1, 2013 Read MoreIn late June Instagram, the photo capturing and sharing app announced the introduction of Video on Instagram. Perhaps in response to the competing Vine, the platform acquired by Twitter earlier this year, more than doubles the length of Vine’s six...
July 25, 2013 Read MoreI regularly write about different aspects of social media and how nonprofits can use this communication channel for effective supporter engagement and nonprofit fundraising. Our Social Media series has included subjects such as Tools to Measure Twitter Analytics, Tips to Improve...
July 18, 2013 Read MoreSocial media has grown into an excellent supporter engagement and communication channel and platforms continue to emerge with specific features that cater to segments of the social media population. One that has grown exponentially over the past year and a...
July 11, 2013 Read MoreA repeating note throughout my Social Media series for nonprofit fundraising is that Facebook continues to dominate the social media landscape and, in a recent report, topped the market share. Nonprofits also acknowledge the importance of Facebook and many maintain a presence...
July 4, 2013 Read MoreI have written extensively in our Social Media series for nonprofit fundraising about the incredible impact that social media has had on marketing initiatives for all business sectors. It’s tremendous presence has resulted in many in-depth reports and research that nonprofits can...
June 27, 2013 Read MoreVideos continue to grow as an important marketing tool and nonprofits are slowly adopting this visual strategy to appeal to (new) supporters and optimize engagement and nonprofit fundraising opportunities. Unfortunately, often a lack of experience and financial and/or human resources still...
June 20, 2013 Read MoreThe growing benefits of social media and its impact on how nonprofits can engage (new) supporters and optimize nonprofit fundraising opportunities cannot be stressed enough. And its influence only continues to grow as I’ve explored in our Social Media series. There...
June 14, 2013 Read MoreAs I wrote about earlier this month as part of our Social Media series for nonprofit fundraising, Facebook remains the king of the social media hill and captures more than half (58.51%) of the American market share. As it continues to...
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