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How important is audience gender to social media planning for nonprofits?
During your continued use of social media for nonprofit fundraising, a certain amount of your time should be reserved for analysis, reporting and studying your current strategies and reviewing results. Understanding demographics does of course have significant value although my initial...
March 11, 2014 Read More
New Blackbaud Index report – can online fundraising growth carry the industry?
We've just laid our eyes on the first Blackbaud Report of 2014, the index measures the overall year-over-year nonprofit fundraising growth for nearly 4,000 US-based organizations and is an important indicator for the nonprofit sector. I most recently wrote about Blackbaud's 2013 results...
March 6, 2014 Read More
Social Media engagement – why it matters and how it’s changing
Every once in a while I come across news relating to social media marketing for nonprofits that I'm so excited to share I can't contain myself. A recent infographic from Sprout Social (featured below) contains probably the most exciting news about...
March 4, 2014 Read More
Will Twitter overhaul alter how you use the tool for nonprofit fundraising?
In our continued effort to share the best in nonprofit fundraising tips via social media today we cycle back around to Twitter. As you may have read Twitter are in the process of rolling out a major redesign of the platform that,...
February 18, 2014 Read More
Six key questions to answer about your nonprofit fundraising website
While we primarily write about tips and tactics for using social media to heighten awareness and engagement for your nonprofit fundraising activities, today I wanted to get back to some basics that sometimes get forgotten in the quest for driving donor...
February 6, 2014 Read More
The 2014 DoGooder Video awards wonderful opportunities for nonprofit fundraisers via video
Once again it is that time of the year for a truly special opportunity for nonprofits to submit entries for the 8th annual 2014 DoGooder Video Awards. The generous support of YouTube along with Cisco, See 3 Communications, NTEN, Zacuto...
February 4, 2014 Read More
Getting the most from Facebook Insights part three
Welcome back to the final part of our deep look at the functionality of Facebook Insights which will help you extract more from the data provided as you build donor traffic and engagement to promote your social media for nonprofit fundraising activities....
January 28, 2014 Read More
The Nonprofit Communications Trends Report 2014 – communications tools and social media
In part one of our look at the 4th annual Nonprofit Communications Trends Report we assessed some of the underlying messages about donor strategy for those in the nonprofit fundraising sector. Today we'll examine some of the social media and communication data revealed by this fascinating report....
January 23, 2014 Read More
Getting the most from Facebook Insights part two
Last week in part one we looked at how to get the most Facebook Insights, one of the most versatile tools available to you when using social media to promote your nonprofit fundraising activities. We reviewed 'getting started' and the 'landing page'...
January 21, 2014 Read More
The Nonprofit Communications Trends Report 2014 examines the donor retention/acquisition debate
The release of the 4th annual Nonprofit Communications Trends Report sees the reprise of an amazing collection of data that anyone in the nonprofit fundraising sector really should set aside the time to review and digest. The report is key because...
January 16, 2014 Read More