Celebrities lending their brand to organizations they support is not a new concept as their name and image comes with a trust-factor that can be beneficial to everyone involved. I’ve explored the relationship of celebrities and charitable causes using current...
September 21, 2012 Read MoreLast week I wrote about findings from a Cause Marketing report which outlined how it can be effective for the company’s brand image and the nonprofit fundraising efforts of the cause. There are many other benefits associated with the collaboration of...
May 15, 2012 Read MoreBell Aliant, Bell Canada and Bell Media have been involved in many CSR business programs like the recent Let’s Talk campaign in support of mental health. The Let’s Talk Day campaign aimed to fight the stigma associated with the disease by getting...
April 11, 2012 Read More© Copyright 2024, All Rights Reserved. Website developed by GrayCyan.com