As #TIFF2014 winds down and the stars prepare to leave our fair city, we thought we’d reflect on some of the nonprofit fundraising work of some of the celebrities that attended the festival so their philanthropy work can share the spotlight...
September 12, 2014 Read MoreThe ease of online nonprofit fundraising is a hot topic and social media has helped accelerate the growth of donor support via this method. Long rumoured but now finally rolled out is Facebook adding a 'Donate Now' button to an initial group...
December 19, 2013 Read MoreVanity Fair’s The New Establishment 2013 was broken into two lists this year: “The Powers That Be” and “The Disrupters” and it serves as a power list of the elite from a cross-section of industries and genres. Today I'm going...
October 25, 2013 Read MoreParade Magazine’s annual jobs survey has been published and they’ve shared the salaries of some of the world’s favorite stars. With help of Look to the Stars and other resources, today I’m looking at the philanthropic efforts of 10 of...
March 22, 2013 Read MoreThe philanthropic efforts of celebrities are noteworthy due to the media attention these stars garner. I regularly highlight the charitable work of the rich and famous because it can be overlooked in favour of the scandalous or salacious behaviour that...
March 1, 2013 Read MoreCelebrities lending their brand to organizations they support is not a new concept as their name and image comes with a trust-factor that can be beneficial to everyone involved. I’ve explored the relationship of celebrities and charitable causes using current...
September 21, 2012 Read MoreHaving the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....
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