The selfie may have moved from an online term to being permanently in our lexicon by entering into the Oxford English Dictionary, but now it has reached new philanthropic heights. Celebrities are now using selfies to raise awareness and promote...
March 14, 2014 Read MoreParade Magazine’s annual jobs survey has been published and they’ve shared the salaries of some of the world’s favorite stars. With help of Look to the Stars and other resources, today I’m looking at the philanthropic efforts of 10 of...
March 22, 2013 Read MoreThe nonprofit fundraising and awareness efforts of celebrities is something that I have been writing about in posts like the 10 Most Charitable Celebrities from the 2013 Oscar nominees, the top 20 Celebrity Gone Good Part 1 (and Part 2), the 5 Celebrity Charity Events by...
March 8, 2013 Read MoreCelebrities lending their brand to organizations they support is not a new concept as their name and image comes with a trust-factor that can be beneficial to everyone involved. I’ve explored the relationship of celebrities and charitable causes using current...
September 21, 2012 Read MoreHaving the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....
August 24, 2012 Read MoreMuch attention has been paid recently to Lesbian, Gay, Bisexual and Transgender (LGBT) youth and the inner and outer struggles they can endure growing up. There is no escaping the demons of bullying in 2012 but the enduring message is...
March 21, 2012 Read MoreThe 84th annual Academy Awards took place this past Sunday and while the nominees were recognized for their work, their contributions to nonprofit fundraising and the advancement of the causes they hold dear should not go unnoticed. So here is...
March 2, 2012 Read MoreToday we continue our feature on the dosomething.org Top 20 Celebs Gone Good for 2011 list with the top 10 celebrities who used their status to draw attention and contribute to the nonprofit fundraising goals of some very worthy causes....
January 5, 2012 Read MoreUniversity of Toronto students are making the St. George campus a little greener and it has nothing to do with landscaping. Starting September, 2011 the St. George campus will begin to phase out the sale of bottled water. The Mississauga...
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