As I mentioned in my previous post, 10 Website Tips to Maximize Nonprofit Fundraising and Engagement Opportunities, the website is a critical tool in a nonprofit’s marketing strategy. It has to quickly tell a visitor what your cause is about,...
August 30, 2012 Read MoreThe Toronto International Film Festival (TIFF) is world-renowned for its movie premieres and hosting the elite of the film industry but this time of year is also becoming known as a festival for charity galas as well. TIFF is the...
August 29, 2012 Read MoreWelcome back to my Social Media Summer Series designed to help organizations utilize electronic and online channels to optimize nonprofit fundraising and engagement opportunities. Today I am focusing on the organization’s website which is where (potential) supporters will get most of the...
August 28, 2012 Read MoreWelcome (back) to the Miratel blog and thank you for stopping by for another installment of our Meatless Monday series. The Meatless Monday pledge aims to reduce meat consumption 15% by eliminating it one day per week to preserve planetary health. Miratel...
August 27, 2012 Read MoreHaving the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....
August 24, 2012 Read MoreI often write about different reports, surveys and other research based on nonprofit fundraising and engagement trends like the latest Blackbaud Index, The 2012 Cygnus Donor Survey Reports on US and Canadian Nonprofit Fundraising and Global Social Media Check-Up 2012 Report....
August 22, 2012 Read MoreAs part of my Social Media Summer Series, last week I wrote about the 5 Benefits of Email and Newsletter Marketing for Nonprofit Fundraising and Engagement and today I am continuing that theme with email and newsletter marketing tips that will...
August 21, 2012 Read MoreI have explored the connection of celebrity with the causes they support in many previous posts like the 10 Most Charitable Celebrities from the 2012 Oscar Nominees, the 10 Top Forbes Power Celebrities and the Charities They Support , the 10 Highest Paid Celebrities...
August 17, 2012 Read MoreIn recent years, social media and digital marketing have gained serious traction for nonprofit fundraising and outreach campaigns. Email marketing and e-newsletters are a core component of marketing and other communication plans. However, a fundamental element for successful email marketing initiatives...
August 16, 2012 Read MoreCelebrity and philanthropy go hand in hand and I have explored this connection in posts like the 10 Most Charitable Celebrities from the 2012 Oscar Nominees, the 10 Top Forbes Power Celebrities and the Charities They Support , the 10...
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