Incorporating CSR Business values into the foundation of a business model has become increasingly popular with retail brands and the “One for One” concept in particular is a growing trend. The “One for One” concept was made popular by TOMS...
December 7, 2011 Read MoreI recently attended the Association of Fundraising Professional’s (AFP) Toronto Congress 2011 where I was a representative of Miratel which was both an exhibitor and sponsor of the event. Even though I have previously attended Congress 2010 and other professional...
December 6, 2011 Read MoreHello and welcome (back) to the Miratel blog for another Meatless Monday. We took the Meatless Monday pledge as part of our CSR business initiatives in support of reducing meat consumption one day per week (15%) to improve the health...
December 5, 2011 Read MoreThe holiday season is upon us and many businesses are demonstrating their CSR business values by supporting causes to help those less fortunate. Two very worthy seasonal organizations, not only supported but also run by businesses, are Toy Mountain and...
December 2, 2011 Read MoreToday is World AIDS Day and Casey House released a white paper titled Let's face the future together on the current realities of HIV/AIDS in Toronto and Ontario. Casey House was founded in 1988 and was the first freestanding HIV/AIDS...
December 1, 2011 Read MoreIn yesterday's blog I wrote about how nonprofit fundraising could benefit from a Facebook presence and I am continuing that today with 10 tips for nonprofits when developing its presence on Facebook: Page Creation – The first step is creating...
November 30, 2011 Read MoreI’ve witnessed quite a bit of change working within the nonprofit professional fundraising sector for over 15 years. Indeed, incorporating online resources into nonprofit fundraising and other campaigns has increased the potential reach of the cause exponentially. There are many...
November 29, 2011 Read MoreImage is everything and successful branding is generally equated with dollars earned. The same can be said with country branding but it goes deeper than that. Countries brand themselves so that they will appeal to tourists, business, and immigrants while...
November 25, 2011 Read MoreI have previously written about many impressive online fundraising, cause marketing and crowdfunding platforms such as CovergeUS, Razoo, Give2gether, Kickstarter, Kiva City, Givmo, Broadcause, Startsomegood, Donorschoose, Kopernik, FirstGiving, ClickYourSupport and Causecast. Each is unique and meets the needs of a...
November 24, 2011 Read MoreSobeys builds on CSR business values with Trace This Fish Initiative Sobeys is a national grocery retailer that has been serving Canadian communities since 1907 with more than 1,300 stores and a dedication to CSR business strategies. The Sobeys Inc....
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