Measuring the importance of Corporate Social Responsibility (CSR) business initiatives from a consumer point of view is anything but an exact science, but each time research is conducted it does help to provide a more clear understanding of consumer behaviour....
May 17, 2011 Read MoreAs I've written before online fundraising will benefit from innovative ideas not only broaden the scope of contacts that nonprofits can make but they'll also better engage the public and take organizations nearer to their daily and annual goals. As...
May 11, 2011 Read MoreEffective use of social media for professional nonprofit fundraising isn't officially a prerequisite (yet) but it certainly might be the difference between reaching goals and falling short. While online fundraising via the actual act of donations over internet payment gateways...
April 28, 2011 Read MoreJust how different do you feel that nonprofit fundraising is today compared with five or ten years ago? On the other hand do you envision wholesale and dramatic changes yet to come over the next five to ten years? Although...
April 19, 2011 Read MoreHave you ever wondered if the endorsement of a celebrity provides significant dividends to an advertising or marketing campaign? Did you question how much a famous face helps consumers make determinations about a product or service? Also if traditional advertising ...
February 3, 2011 Read MoreWhen looking at issues concerning CSR (Corporate Social Responsibility) we tend to look at the present and near terms issues. How can companies modify their behaviour today and tomorrow to better integrate worker's rights, fair trade, sustainable practices and global...
December 8, 2010 Read MoreAs the calendar turns to December in many cases nonprofit fundraising enters into its most critical time of the year as the season of goodwill usually reflects in-kind with increased donations received by nonprofits. Many nonprofits receive as much as...
December 2, 2010 Read MoreProfessional fundraising is facing new and different challenges in the US according to a new Harris poll of more than 2500 adults surveyed in September. The impact of an economy that continues to struggle to find solid footing after three...
November 26, 2010 Read MoreI'm rather excited about the upcoming inaugural 'World Climate Summit', if the objectives of the conference are met it could be the most promising breakthrough concerning climate issues outside of UN meetings yet seen. One significant difference versus a UN...
November 25, 2010 Read MoreIn conjunction with the global release of their very bold "Sustainable Living Plan" last week, I was greatly encouraged by the words chosen by Unilever CEO Paul Polman when asked to summarize what the corporation hopes to achieve: “Many would...
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