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5 Factors for Nonprofits to Consider when Planning a Cause Marketing Partnership

Last week I wrote about findings from a Cause Marketing report which outlined how it can be effective for the company’s brand image and the nonprofit fundraising efforts of the cause. There are many other benefits associated with the collaboration of...

May 15, 2012 Read More

Cause Marketing Report Points Toward Effectiveness of Brand & Nonprofit Fundraising

Nonprofit fundraising has evolved significantly over the past two decades. With the many choices and opportunities to engage donors and supporters, it has become a juggling act for charities to put together and manage a cohesive and effective marketing plan. Nonprofits...

May 8, 2012 Read More

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