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Cause Marketing Report Points Toward Effectiveness of Brand & Nonprofit Fundraising

Nonprofit fundraising has evolved significantly over the past two decades. With the many choices and opportunities to engage donors and supporters, it has become a juggling act for charities to put together and manage a cohesive and effective marketing plan. Nonprofits...

May 8, 2012 Read More

4 Digital Marketing Tips for Nonprofit Fundraising Learned from Benchmark Study Part 2

I began this post with Part 1 on Tuesday and I am continuing with more nonprofit fundraising Digital Marketing tips from the  2012 eNonprofit Benchmarks Study. The report, composed by M+R Strategic Services and Nonprofit Technology Network (NTEN) takes a look at the initiatives and...

May 3, 2012 Read More

McDonald’s McHappy Day Combines CSR Business Values with Fundraising

Some corporations demonstrate CSR business values by supporting a cause while others create their own foundations to fill a specific need. Fast food giant McDonald's® is one of the companies that created their own nonprofit organization, Ronald McDonald House Charities(RMHC®). The...

May 2, 2012 Read More

4 Email Marketing Tips for Nonprofit Fundraising Learned from Digital Benchmark Study Part 1

I regularly write about the many nonprofit fundraising research, reports and studies which provide insightful information about various aspects of fundraising, engagement and industry developments/trends. As digital marketing is growing at rapid speeds, it’s important for nonprofits to keep abreast...

May 1, 2012 Read More

Tiffany’s CSR Business Plans Stress Transparency and Address Industry Challenges

CSR business initiatives can sometimes come from surprising sectors. Most people are aware of the challenges that are present in the jewelry industry, as the social and environmental implications from mining and processing diamonds along with other gems and precious metals...

April 27, 2012 Read More

10 Low-Cost Ideas to Green Small Business CSR Business Initiatives

We are all generally more eco-aware during Earth Month and in business that translates into re-evaluating our green CSR business initiatives. As I wrote in a previous post, that awareness was a little heightened for us this year as it coincided...

April 26, 2012 Read More

H&M Kicks Up CSR Business Values with Exclusive Conscious Collection and Fashion Against AIDS

We recently covered H&M’s CSR business  initiative run in collaboration with Marni in support of Red Cross Japan earthquake relief and now the fast-fashion giant are launching two lines that reaffirm the company’s commitment to walking the talk. The retail clothing conglomerate,...

April 25, 2012 Read More

Nonprofit Fundraising Optimism Continues for 2012 According to Latest Blackbaud Index

I regularly write about the Blackbaud Index results as it gives an excellent overview of online and overall nonprofit fundraising activities. The most recent Index results were covered in the following posts: Blackbaud’s Nonprofit Fundraising Industry Survey Anticipates 2012, 2...

April 24, 2012 Read More

Habitat for Humanity Canada to Collect 690 Million Pennies to Build 69 New Homes

Recently, the Canadian government announced that the penny would be discontinued and encouraged citizens to donate their leftover pennies to the cause of their choice. In response to this recent development, Habitat for Humanity Canada has launched a new nonprofit...

April 18, 2012 Read More

5 Reasons Why Run, Walk, Ride “Thons” Increase Nonprofit Fundraising and Supporter Engagement

Charities have many nonprofit fundraising and engagement channels at their disposal to effectively increase funds and support for their organizations. I often write about these traditional and online fundraising strategies including social media platforms like Facebook, Twitter and Pinterest, email...

April 17, 2012 Read More

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