It is very encouraging to see nonprofits continue to close the gap in successfully using social media to build their engagement and nonprofit fundraising when compared with their 'for profit' counterparts. Understanding marketing trends is an important element for all charities...
May 20, 2014 Read MoreWhen you compare the nonprofit fundraising landscape of today with a generation ago one of the most significant changes that you'll see is the constant growth of corporate giving programs which have generated untold donations for literally tens of thousands...
May 15, 2014 Read MoreSome interesting recent fundraising data from Charity Navigator and The Center on Philanthropy at Indiana University provides us with a summary of how many individuals in the United States volunteered for a nonprofit in 2013 and how many donated to...
April 29, 2014 Read MoreCSR business initiatives can be any effort a company makes that improves the social or environmental condition. Depending on the size of the company, the efforts can definitely range and include fundraising events, donation-match programs with a charity or group volunteering...
June 22, 2012 Read MoreI am always keen to write about the creative (and successful) CSR business campaigns of larger organizations like McDonalds McHappy Day, The Beer Store’s Returns for Leukemia, Tim Hortons Camp Day and now Cadbury’s Bicycle Factory. The Cadbury Bicycle Factory program...
June 15, 2012 Read MoreMany corporations find different ways to showcase their CSR business values. Some find a charity that relates to their industry and others choose a cause close to their heart. The popular Canadian coffee chain Tim Hortons has made being socially...
June 13, 2012 Read MoreHello and thanks for joining us for another Meatless Monday. We took the Meatless Monday pledge as part of our CSR business initiatives in support of reducing meat consumption one day per week to improve the health of people and...
October 31, 2011 Read MoreOf all the CSR business models we write about, TOMS is the one we most frequently reference. We love TOMS concept and what it started and represents to the cause marketing concept. Philanthropic commerce has become a viable and sustained...
October 26, 2011 Read MoreHello and welcome (back) to the Miratel blog for another Meatless Monday. We took the Meatless Monday pledge as part of our CSR business initiatives in support of reducing meat consumption one day per week to improve the health of...
October 24, 2011 Read MoreI have written about many companies that have been formed around the personal and CSR business values of its founders. Combining philanthropic missions with commerce is a growing retail trend and when done right, everyone wins. TOMS Shoes' “One for...
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