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Energizer bunny ousted by new CSR friendly slogan

Changing a well known branding logo and marketing tagline is brave at the best of times, when it has proven to be one of the most successful for over twenty years it could be regarded as foolhardy but a well...

May 27, 2011 Read More

New Poll shows CSR leaping in importance for customers & consumers in 2010

A brave new post-recessionary world has changed the daily habits and thoughts of many people throughout the world. I'm actually refreshed that from the difficulty of the last few years the empowered consumer or customer is saying quite categorically that...

March 31, 2010 Read More

Canada sends warning signs to G20 about global economic recovery

We've been peppered with primarily buoyant news in recent months about the changes and trends being seen in the economy based on final results for 2009 and the early indicators for 2010. A market that was staggered by a loss...

March 18, 2010 Read More

Canadian banks begin to ease flow of credit again

More good news for the Canadian economy even if it needs to be viewed with mild caution. There are some relatively clear indicators that credit lines are beginning to thaw in the early weeks of 2010 especially when compared with...

February 18, 2010 Read More

Customers want greener goods and services, but be competitive

Finding the right balance - that is the key. As 2010 rolls in and the economy makes slow movement toward more positive terrain; the fall out from the last few years is being reviewed by both consumers and businesses alike....

January 22, 2010 Read More

2010 U.N. report shows positive indicators for Global economy

Economically 2009 has been as difficult as any year in the last 40 according to official statistics being released by the United Nations economic panel. Of the 160 nations providing data, 1079 showed a reduction in per capita income with...

December 29, 2009 Read More

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