Video marketing is one of the most underutilized tools for many nonprofits when planning nonprofit fundraising and engagement campaigns and that is probably partly due to the misconception that they are difficult and costly to produce. Earlier this year I wrote...
July 26, 2012 Read MoreI’m continuing my Social Media Summer Series for nonprofit fundraising and engagement with Linkedin today. Originally known as a platform to post your resume and professional profile online, LinkedIn has grown to become a much more versatile and effective tool to...
July 24, 2012 Read MoreWelcome back to the second part of my Social Media Summer Series dedicated to Twitter and its use for nonprofit fundraising and engagement. My first entry focused on 6 Twitter Setup Tips for Nonprofit Fundraising and this post will begin after...
July 18, 2012 Read MoreI am continuing my Social Media Summer Series geared to improving nonprofit fundraising and donor engagement with the second part to my 7 Facebook Page Set-Up Tips from Tuesday. Today I would like to share 6 considerations nonprofits should keep in...
July 12, 2012 Read MoreSummer is finally here and many organizations are hard at work planning for the fall and final quarter’s marketing and nonprofit fundraising plans. While summer can generally be the slower period of the year, it’s an excellent time to take stock...
July 5, 2012 Read MoreI have made a concerted effort to learn the many ways nonprofit fundraising can benefit from the ever-changing world of social media. I have previously written pieces exploring how fundraising professionals can better utilize all that Facebook, Twitter and Pinterest offer and today...
June 7, 2012 Read MoreSeveral nonprofit fundraising subsectors have been affected by the economic downturn and have experienced inconsistent growth in fundraising revenue over the past year. According to the latest Blackbaud Index in the 3 month period ending March 2012, all but one of...
May 24, 2012 Read MoreSocial media continues to grow and has become a fundamental nonprofit fundraising and supporter engagement strategy for many causes. I have often written about different platforms and tips on how they can best be used to build on your donor base...
May 17, 2012 Read MoreSocial media is always evolving and determining which new platform will advance nonprofit fundraising and engagement efforts can be intimidating for nonprofits. Each represents a unique approach and it’s a little daunting deciding what to incorporate into existing online marketing strategies and what...
March 20, 2012 Read MoreThe impact of social media on nonprofits is extensive as it not only increases the nonprofit’s reach and opportunities for engagement but it also is very accessible regardless of size or budget of the nonprofit. Of course, the ultimate goal...
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