Throughout our series of posts concerning the most effective use of social media for nonprofit fundraising we've focused on the content and the means of distributing it to find your audience. However a key starting point that can often be overlooked in...
December 3, 2013 Read MoreThe many nonprofit fundraising reports and research that are available are excellent tools for fundraisers as they provide insight into various aspects of the industry. I have featured a variety of these reports including The 2013 Burk Donor Survey, The U.S. Trust...
November 28, 2013 Read MoreIn many of my posts in our social media series for nonprofit fundraising, I often recommend that nonprofits create and share original content that will engage and inspire their community of supporters. Photos and videos are specifically effective as these are...
November 26, 2013 Read MoreWomen are a very powerful nonprofit fundraising demographic with significant spending power and influence. In the past I have covered research focused on women’s philanthropic activities like The Study of High Net Worth Women’s Philanthropy and The Impact of Women’s Giving...
November 21, 2013 Read MoreDespite social media continuing to grow and become an integral component of engagement and communication strategies in both the corporate and nonprofit worlds, many fundraisers still find challenges in maintaining a presence that produces worthwhile results. This is evidenced by the...
November 19, 2013 Read MoreThere are many ways in which nonprofits can connect and engage with their donors and supporters through social media. Organizations with smaller budgets and limited human resources (in particular) can benefit greatly from this cost effective channel which can educate...
November 14, 2013 Read MoreMany strategies are created through various channels to optimize nonprofit fundraising results. How these overall strategies perform can be a determining factor on the overall success of fundraising campaigns. Accurately measuring the performance can be a task all on its own...
November 12, 2013 Read MoreThere are many tools and resources available to assist with nonprofit fundraising and supporter engagement that will help drive donations and increase awareness. Many organizations designate a special day or month as a hallmark of their cause and will create fundraising...
November 7, 2013 Read MoreAs we approach the end of 2013 and are in the midst of end-of-year nonprofit fundraising activities it’s important to reflect on the performance of our efforts over the past year. An excellent source of industry statistical information is the monthly...
November 5, 2013 Read MoreAs I have written in our social media series, 2013 has been a year in which social media and content marketing cemented itself as a central component of nonprofit fundraising and engagement strategies. These initiatives continue to evolve and throughout the...
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