The nonprofit fundraising and awareness efforts of celebrities is something that I have been writing about in posts like the 10 Most Charitable Celebrities from the 2013 Oscar nominees, the top 20 Celebrity Gone Good Part 1 (and Part 2), the 5 Celebrity Charity Events by...
March 8, 2013 Read MoreThe philanthropic efforts of celebrities are noteworthy due to the media attention these stars garner. I regularly highlight the charitable work of the rich and famous because it can be overlooked in favour of the scandalous or salacious behaviour that...
March 1, 2013 Read MoreWelcome back to the third and final installment of my look at the philanthropic efforts of some of the stars attending the Toronto International Film Festival (TIFF) which closes this weekend. TIFF is a special time of year here in Toronto and...
September 14, 2012 Read MoreThe Toronto International Film Festival (TIFF) is the “leading public film festival in the world, screening more than 300 films from 60+ countries every September” and it begins next week. As I wrote on Wednesday, this TIFF time of year...
August 31, 2012 Read MoreHaving the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....
August 24, 2012 Read MoreI recently came across the Forbes 2012 World's Most Powerful Celebrity 100 list and it got me thinking of the quote from the famous French philosopher Voltaire “with great power comes great responsibility.” We expect those to whom much is...
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