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As Facebook accelerates ‘pay to be seen’ advertising, here’s why nonprofits don’t need to play that game
Chances are that your nonprofit organization is using Facebook on a regular basis to help inform, inspire and connect with your donor audience or simply help to extend the overall awareness of your nonprofit fundraising efforts. According to a recent...
February 10, 2015 Read More
M+R Benchmarks Report reveals email and social media trends for nonprofits
Welcome back to the blog, from time to time there are nonprofit fundraising studies released that contain so much information that it is impossible to review all of the findings in a single blog post. Such is the case with...
May 13, 2014 Read More
Nonprofit fundraising showing signs of plateau per Blackbaud Index
The new Blackbaud nonprofit fundraising index report for March has just been published and as I wrote last month the trend for continued diminishing growth has once again been reported for the rolling three-month period. Overall year-to-year growth softened into negative territory...
May 8, 2014 Read More
M+R 2014 Benchmarks study reveals valuable information about online fundraising
Gaining a better understanding of how donors and supporters interact with nonprofits is key in the world of fundraising. Although not the biggest report compiled, the annual M+R / NTen study provides a wealth of data that I would encourage...
May 1, 2014 Read MoreWhat can established nonprofits learn from the success of crowdsourcing?
Crowdsourcing is a growing phenomenon that we write about from time-to-time on the blog as this method of online fundraising and networking has quickly become an important way to build momentum, funding and awareness for a given cause. I think...
April 24, 2014 Read More
5 tips to ease your transition to the new Twitter profile
We're here to help you keep current with major changes to social media when managing strategies to promote your nonprofit fundraising organization online. Whether you're looking to attract new donors or communicate with existing ones, chances are that Twitter is...
April 22, 2014 Read More
Mobile-optimized or mobile-ready, don’t lose nonprofit fundraising donors by choosing the wrong one
If you haven't noticed yet a technology stampede is taking place and it looks set to continue. Nonprofits both large and small are urgently looking to convert their websites to be user-friendly on mobile devices if they haven't done do...
April 18, 2014 Read More
Google Hangouts provides an ideal platform to discuss achievements or goals of your nonprofit
Today I wanted to look at a tool that is a natural fit for your nonprofit organization and allow you to broadcast deep and rich information which I see being increasingly used to great success elsewhere: Google Hangouts. As we...
April 15, 2014 Read More
What do your Twitter connections say about your nonprofit?
Have you ever asked yourself what the accounts you follow on Twitter says to your potential audience about your nonprofit organization, your mission or your brand? If it's a question you've never pondered I'd suggest you give it some consideration,...
April 10, 2014 Read More
Blackbaud Index shows continued nonprofit fundraising decline, reasons to remain hopeful
The new Blackbaud nonprofit fundraising index report for February has just been published showing that continued timid and diminishing growth has once again been reported for the rolling three-month period. Overall year to year growth softened to just 0.7% which is...
April 8, 2014 Read More