Last week I wrote about findings from a Cause Marketing report which outlined how it can be effective for the company’s brand image and the nonprofit fundraising efforts of the cause. There are many other benefits associated with the collaboration of...
May 15, 2012 Read MoreA celebrity’s involvement in the nonprofit fundraising and outreach efforts of a charitable organization can prove a successful strategy for all involved. I have previously written about some of the best of these pairings when covering lists such as the 20...
May 11, 2012 Read MoreI generally keep an eye on and write about the Blackbaud Index monthly update on the state of nonprofit fundraising. In my most recent review, results were very encouraging and it looked like 2012 was shaping up to be the...
May 10, 2012 Read More[caption id="attachment_9407" align="alignright" width="400"] Image Courtesy of everymothercounts.org[/caption] Mother’s Day originally began as an anti-war protest. A call for change by mothers fed up with losing their husbands and sons to war. Over time it’s evolved to become a day...
May 9, 2012 Read MoreNonprofit fundraising has evolved significantly over the past two decades. With the many choices and opportunities to engage donors and supporters, it has become a juggling act for charities to put together and manage a cohesive and effective marketing plan. Nonprofits...
May 8, 2012 Read MoreI began this post with Part 1 on Tuesday and I am continuing with more nonprofit fundraising Digital Marketing tips from the 2012 eNonprofit Benchmarks Study. The report, composed by M+R Strategic Services and Nonprofit Technology Network (NTEN) takes a look at the initiatives and...
May 3, 2012 Read MoreSome corporations demonstrate CSR business values by supporting a cause while others create their own foundations to fill a specific need. Fast food giant McDonald's® is one of the companies that created their own nonprofit organization, Ronald McDonald House Charities(RMHC®). The...
May 2, 2012 Read MoreI regularly write about the many nonprofit fundraising research, reports and studies which provide insightful information about various aspects of fundraising, engagement and industry developments/trends. As digital marketing is growing at rapid speeds, it’s important for nonprofits to keep abreast...
May 1, 2012 Read MoreCSR business initiatives can sometimes come from surprising sectors. Most people are aware of the challenges that are present in the jewelry industry, as the social and environmental implications from mining and processing diamonds along with other gems and precious metals...
April 27, 2012 Read MoreWe are all generally more eco-aware during Earth Month and in business that translates into re-evaluating our green CSR business initiatives. As I wrote in a previous post, that awareness was a little heightened for us this year as it coincided...
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