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TIFF 2012 Celebrities and the Causes They Support Part 1

The Toronto International Film Festival (TIFF) is the “leading public film festival in the world, screening more than 300 films from 60+ countries every September”  and it begins next week. As I wrote on Wednesday, this TIFF time of year...

August 31, 2012 Read More

5 of the Highest Paid Celebrity Couples and Their Charitable Associations

Having the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....

August 24, 2012 Read More

Combine Online Giving and Holiday Shopping with Charity Gift Cards

Last week I wrote about sites that combine holiday shopping and philanthropy by making online giving and gifting as simple as a series of clicks. Featured were worthy nonprofits like Strummerville and World Wildlife Fund (WWF) along with other cause-based...

December 16, 2011 Read More

Combine Online Giving with Holiday Shopping

Shopping that incorporates online giving has become a popular trend as more nonprofits are adding shopping carts to their websites and more retail businesses align its CSR business values with philanthropic missions. If you still have some holiday shopping to...

December 9, 2011 Read More

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