A repeating note throughout my Social Media series for nonprofit fundraising is that Facebook continues to dominate the social media landscape and, in a recent report, topped the market share. Nonprofits also acknowledge the importance of Facebook and many maintain a presence...
July 4, 2013 Read MoreI have written extensively in our Social Media series for nonprofit fundraising about the incredible impact that social media has had on marketing initiatives for all business sectors. It’s tremendous presence has resulted in many in-depth reports and research that nonprofits can...
June 27, 2013 Read MoreVideos continue to grow as an important marketing tool and nonprofits are slowly adopting this visual strategy to appeal to (new) supporters and optimize engagement and nonprofit fundraising opportunities. Unfortunately, often a lack of experience and financial and/or human resources still...
June 20, 2013 Read MoreThe growing benefits of social media and its impact on how nonprofits can engage (new) supporters and optimize nonprofit fundraising opportunities cannot be stressed enough. And its influence only continues to grow as I’ve explored in our Social Media series. There...
June 14, 2013 Read MoreOne of the most critical donor engagement strategies is offering supporters the opportunity to volunteer. Nonprofits benefit by building on the loyalty of these relationships in a way that contributes to the reach of the organizations and adds much needed...
June 11, 2013 Read MoreBlackbaud regularly releases industry reporting to help better understand current nonprofit fundraising trends and results based on data from a variety of organizations in different sectors and sizes. I routinely write about the latest monthly Blackbaud Index and I also cover their...
June 4, 2013 Read MoreI recently wrote about items you can donate to charity which served both a green purpose and contributed to the nonprofit fundraising goals of various causes. But did you know that engaging in physical exercise and/or booking your next flight can...
May 31, 2013 Read MoreAs I wrote about earlier this month as part of our Social Media series for nonprofit fundraising, Facebook remains the king of the social media hill and captures more than half (58.51%) of the American market share. As it continues to...
May 30, 2013 Read MoreIn today’s growing online world of social media and digital marketing, nonprofits have been working diligently to maintain their presence amongst a very busy landscape while building their online communities of supporters. In fact the 2013 eNonprofit Benchmarks Study indicated that...
May 28, 2013 Read MoreAs part of our Social Media series for nonprofit fundraising, I recently wrote that Twitter maintained 3rd place in the American market share for March 2013 amongst all social media platforms. Despite a low 1.72% share Twitter is a very popular network...
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