As I have written in our social media series, 2013 has been a year in which social media and content marketing cemented itself as a central component of nonprofit fundraising and engagement strategies. These initiatives continue to evolve and throughout the...
October 31, 2013 Read MoreWith end-of-year nonprofit fundraising efforts approaching, I have written about tips and insights that can be implemented to help meet fundraising targets in posts like 6 Tips for End-of-Year Nonprofit Fundraising Email Campaigns for Stronger Results, 5 Tips for Stronger 2013 End-of...
October 24, 2013 Read MoreNonprofit fundraisers and marketers are always looking for new ways to communicate and engage with their community of supporters. In recent years new channels have emerged including social media, digital and email marketing amongst a few others. As part of...
October 22, 2013 Read MoreAs end-of-year nonprofit fundraising is upon us it’s important for charities to be well prepared during this period to ensure that they maximize their efforts to optimize results. I have previously written about end-of-year fundraising preparations in the posts 5 Tips...
October 10, 2013 Read MoreRecently I wrote about the importance of Building Donor Loyalty for Stronger Nonprofit Fundraising Results and how first impressions and quality donor services were key to engage and retain the loyalty of donors. The donor’s experience also dictates how they speak...
September 12, 2013 Read MoreThe rise in popularity of short videos that can be recorded right from your smart phone has provided nonprofits with a cost-effective way of creating fun and engaging content that can be shared across various social media platforms. As part...
September 5, 2013 Read MoreBlogging has become the cornerstone of digital marketing strategies and so is the case with nonprofits. In addition to creating on-going original content that can solidify the organization as an authority in its area, it can also engage its community...
August 29, 2013 Read MoreThe importance of maintaining an online presence on various networking platforms is something I continue to stress and explore through our Social Media series for nonprofit fundraising. With so many options and the continuous evolution of features offered, it can become...
August 15, 2013 Read MoreSocial Media and digital marketing have been at the forefront of nonprofit fundraising strategies and initiatives in recent years. However, in the past year mobile marketing has emerged as a preferred marketing and communication channel that has surpassed desktop online use. I...
August 8, 2013 Read MoreRecently I was researching a small sampling of local and national nonprofit fundraising organizations and through this review I noticed that some websites were far more robust and feature-rich while others seemed to be missing critical fundraising and engagement components. As...
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