Blog

Email Marketing Affects Nonprofits Fundraising Results According to Latest Report

I often write about various research and reports covering many aspects of nonprofit fundraising such as the latest Blackbaud Index, the 2012 State of The Nonprofit Industry and the Charitable Giving Report - How Nonprofit Fundraising Performed in 2012 to name a few. I...

April 2, 2013 Read More

Understanding Facebook’s Analytics for Stronger Nonprofit Fundraising & Community Engagement

There are many benefits for nonprofit fundraising in maintaining a presence on Facebook and many ways of maximizing that presence which I have highlighted in our Social Media Series posts like 7 Facebook Page Set-Up Tips for Nonprofit Fundraising and 6 Facebook Considerations...

March 28, 2013 Read More

4 Key Considerations for Composing Effective Tweets for Nonprofits

I am always adding posts to our Social Media Series for nonprofit fundraising and I recently reported that according to the 2013 Nonprofit Communications Trends Report that Twitter was one of the most popular social media platforms, second only to Facebook with...

March 21, 2013 Read More

Improving Nonprofit Fundraising and Supporter Engagement through Mobile Videos

Recently I wrote about the nonprofit fundraising habits of the Next Gen Philanthropists and the importance of engaging and holding their attention through multimedia channels. As technology continues to evolve and options are seemingly endless it can become challenging for a...

March 14, 2013 Read More

5 Top Nonprofit Videos from YouTube and the Lessons Learned From Them

Engaging supporters through video can be challenging for nonprofits as it may be a new concept and can be overwhelming to conceptualize and create a good video that represents the organization well. In addition to my Social Media Series for nonprofit...

March 7, 2013 Read More

Pinterest and Instagram Can Help Maximize Nonprofit Fundraising and Donor Engagement Efforts

I often write about the latest social media statistics, research and trends as they are important for digital nonprofit fundraising and engagement planning which has been the focus of our Social Media Series. Most recently I wrote about this in posts...

February 28, 2013 Read More

Applying Benchmark Study on Social Care to Nonprofit Fundraising Donor Relations

I have written extensively about Social Media for nonprofit fundraising and today I am writing about a new term, “Social Care” that is quickly being adopted by both for-profit and nonprofit organizations and is being combined with traditional “customer service”. The importance...

February 21, 2013 Read More

6 Considerations for a Nonprofit Social Media Policy

I recently wrote about 5 Tips on Growing Nonprofit Social Media Communities with Staff and Volunteers and one of those tips was on establishing a policy to ensure there is control maintained over content and interactions between the ambassadors (staff and...

February 14, 2013 Read More

5 Tips on Growing Nonprofit Social Media Communities with Staff and Volunteers

Nonprofits have become more and more immersed in the world of social media and, as I wrote in 2013 Nonprofit Fundraising and Social Media Outlook and 2012 Results, they intend on continuing to develop social media marketing strategies. I began...

February 7, 2013 Read More

4 Time Saving Social Media Tools for Nonprofit Fundraising and Engagement

Social media and digital marketing require dedicated time and attention and can often be overwhelming to even the most seasoned nonprofit fundraising marketing professional. Luckily with the advancement of technology there are many tools that are available to help alleviate some...

January 31, 2013 Read More

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