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Cause Marketing Report Points Toward Effectiveness of Brand & Nonprofit Fundraising

Nonprofit fundraising has evolved significantly over the past two decades. With the many choices and opportunities to engage donors and supporters, it has become a juggling act for charities to put together and manage a cohesive and effective marketing plan. Nonprofits...

May 8, 2012 Read More

4 Digital Marketing Tips for Nonprofit Fundraising Learned from Benchmark Study Part 2

I began this post with Part 1 on Tuesday and I am continuing with more nonprofit fundraising Digital Marketing tips from the  2012 eNonprofit Benchmarks Study. The report, composed by M+R Strategic Services and Nonprofit Technology Network (NTEN) takes a look at the initiatives and...

May 3, 2012 Read More

McDonald’s McHappy Day Combines CSR Business Values with Fundraising

Some corporations demonstrate CSR business values by supporting a cause while others create their own foundations to fill a specific need. Fast food giant McDonald's® is one of the companies that created their own nonprofit organization, Ronald McDonald House Charities(RMHC®). The...

May 2, 2012 Read More

4 Email Marketing Tips for Nonprofit Fundraising Learned from Digital Benchmark Study Part 1

I regularly write about the many nonprofit fundraising research, reports and studies which provide insightful information about various aspects of fundraising, engagement and industry developments/trends. As digital marketing is growing at rapid speeds, it’s important for nonprofits to keep abreast...

May 1, 2012 Read More

Tiffany’s CSR Business Plans Stress Transparency and Address Industry Challenges

CSR business initiatives can sometimes come from surprising sectors. Most people are aware of the challenges that are present in the jewelry industry, as the social and environmental implications from mining and processing diamonds along with other gems and precious metals...

April 27, 2012 Read More

10 Low-Cost Ideas to Green Small Business CSR Business Initiatives

We are all generally more eco-aware during Earth Month and in business that translates into re-evaluating our green CSR business initiatives. As I wrote in a previous post, that awareness was a little heightened for us this year as it coincided...

April 26, 2012 Read More

H&M Kicks Up CSR Business Values with Exclusive Conscious Collection and Fashion Against AIDS

We recently covered H&M’s CSR business  initiative run in collaboration with Marni in support of Red Cross Japan earthquake relief and now the fast-fashion giant are launching two lines that reaffirm the company’s commitment to walking the talk. The retail clothing conglomerate,...

April 25, 2012 Read More

Nonprofit Fundraising Optimism Continues for 2012 According to Latest Blackbaud Index

I regularly write about the Blackbaud Index results as it gives an excellent overview of online and overall nonprofit fundraising activities. The most recent Index results were covered in the following posts: Blackbaud’s Nonprofit Fundraising Industry Survey Anticipates 2012, 2...

April 24, 2012 Read More

4 Key Elements to The Success of the DoGooder Nonprofit Video Winners

In February I wrote about the DoGooder nonprofit video contest sponsored by See 3 Communications, YouTube, The Nonprofit Technological Network (NTEN), Cisco Systems and the Case Foundation. The winners were recently announced on Thursday April 5th at the Washington D.C. Nonprofit Technology Conference in...

April 12, 2012 Read More

Bell Build on Mental Health Commitment with Walk so Kids Can Talk

Bell Aliant, Bell Canada and Bell Media have been involved in many CSR business programs like the recent Let’s Talk campaign in support of mental health. The Let’s Talk Day campaign aimed to fight the stigma associated with the disease by getting...

April 11, 2012 Read More

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