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Energizer bunny ousted by new CSR friendly slogan

Changing a well known branding logo and marketing tagline is brave at the best of times, when it has proven to be one of the most successful for over twenty years it could be regarded as foolhardy but a well...

May 27, 2011 Read More

Tim Hortons brewing more than just coffee with Corporate Social Responsibility initiatives

Many Canadians know that Tim Hortons has many corporate social responsibility (CSR) initiatives because you have probably donated to the Tim Horton Children's Foundation while waiting for your double-double. But did you know that the corporate social responsibility initiatives they...

April 8, 2010 Read More

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