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New study helps point the way for future use of Facebook, social media for nonprofits
For nonprofits that use social media Facebook remains at or near the very top of the preferred platforms to help spread cause awareness and continue to build their potential donor audience and in North America and I don't see that...
June 26, 2014 Read More3 Key Twitter Metrics to Understand for Stronger Nonprofit Fundraising and Engagement
An integral component of a nonprofit’s social media plan requires reviewing metrics and understanding analytics thereby facilitating modification to content that will better engage an organization's community. As part of our Social Media series for nonprofit fundraising, I recently wrote about Understanding...
May 9, 2013 Read MoreTop Social Media Sites by Market Share for March 2013
As social media platforms and usage continues to evolve, nonprofits are meeting the demand by increasing their presence on platforms to engage supports and grow their online communities. As part of our Social Media series for nonprofit fundraising, we have written...
May 2, 2013 Read MoreHelp Launch the Giving Season Today with #GivingTuesday™
Black Friday and Cyber Monday are the days following the American Thanksgiving and mark the official start of the holiday gift-buying season. These days are traditionally known for early morning line-ups (in-person and online) to get the best deals while...
November 27, 2012 Read MoreSpirit Day and Hey St Jude Have Celebrities Uniting to Raise Funds and Awareness for Worthy Causes
In the past I’ve looked at the connection between celebrities and the causes they support and how both can benefit from the association. I’ve featured the charities supported by TIFF 2012 attendees (Part 1, Part 2 and Part 3), the 10 Top Forbes Power Celebrities,...
October 19, 2012 Read MoreDelicious & Tumblr Can Assist in Nonprofit Supporter and Donor Engagement
I am continuing with our Social Media Series to benefit nonprofit fundraising with another look at a couple smaller platforms that sometimes get overlooked. I have covered the big guys like Facebook, Twitter, Linkedin and Pinterest and looked at Google+ and StumbleUpon in my previous post and...
September 20, 2012 Read MoreGoogle+ and StumbleUpon for Nonprofit Fundraising and Supporter Engagement
I have explored several social media platforms like Facebook, Twitter, Linkedin and Pinterest and the benefits they represent for nonprofit fundraising and engagement through my Social Media Series. Today I am spotlighting Google+ and StumbleUpon which may fit for a nonprofit as they bring...
September 18, 2012 Read More7 Tips for Nonprofits Getting Started on Instagram
Yesterday I wrote about the benefits of utilizing Instagram for nonprofit fundraising and supporter engagement as part of my Social Media Summer Series. Once you have decided to include Instagram into your social media plans, integrating this relatively new application...
September 13, 2012 Read MoreInstagram Benefits for Nonprofit Fundraising and Supporter Engagement
Despite it being passed Labour Day and the summer warmth dwindling, our Social Media Summer series geared towards nonprofit fundraising and engagement is still going strong. So strong that’s we’ll probably continue it throughout the year (although we’ll probably have to drop...
September 12, 2012 Read More