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What do your Twitter connections say about your nonprofit?
Have you ever asked yourself what the accounts you follow on Twitter says to your potential audience about your nonprofit organization, your mission or your brand? If it's a question you've never pondered I'd suggest you give it some consideration,...
April 10, 2014 Read More
How important is audience gender to social media planning for nonprofits?
During your continued use of social media for nonprofit fundraising, a certain amount of your time should be reserved for analysis, reporting and studying your current strategies and reviewing results. Understanding demographics does of course have significant value although my initial...
March 11, 2014 Read More
Social Media engagement – why it matters and how it’s changing
Every once in a while I come across news relating to social media marketing for nonprofits that I'm so excited to share I can't contain myself. A recent infographic from Sprout Social (featured below) contains probably the most exciting news about...
March 4, 2014 Read More
Gaining retweets for nonprofit fundraising marketing
Last week we looked at some of the changes to Twitter that are in the pipeline and how they may impact your use of the tool in your social media strategy for nonprofit fundraising. What I feel is very good news...
February 25, 2014 Read More