Throughout our series of posts concerning the most effective use of social media for nonprofit fundraising we've focused on the content and the means of distributing it to find your audience. However a key starting point that can often be overlooked in...
December 3, 2013 Read MoreAn integral component of a nonprofit’s social media plan requires reviewing metrics and understanding analytics thereby facilitating modification to content that will better engage an organization's community. As part of our Social Media series for nonprofit fundraising, I recently wrote about Understanding...
May 9, 2013 Read MoreAs social media platforms and usage continues to evolve, nonprofits are meeting the demand by increasing their presence on platforms to engage supports and grow their online communities. As part of our Social Media series for nonprofit fundraising, we have written...
May 2, 2013 Read MoreI am always adding posts to our Social Media Series for nonprofit fundraising and I recently reported that according to the 2013 Nonprofit Communications Trends Report that Twitter was one of the most popular social media platforms, second only to Facebook with...
March 21, 2013 Read MoreLast week I wrote about the The Social Media & Digital Marketing Impact from the Association of Fundraising Professional (AFP) Congress 2012 in Toronto. For a second consecutive year Twitter was integrated into the event so that information could be shared...
December 6, 2012 Read MoreBlack Friday and Cyber Monday are the days following the American Thanksgiving and mark the official start of the holiday gift-buying season. These days are traditionally known for early morning line-ups (in-person and online) to get the best deals while...
November 27, 2012 Read MoreI began a Social Media Series this past summer that focused on optimizing nonprofit fundraising and engagement opportunities and I have since extended it throughout the year. As the social media landscape continuously evolves, it’s important for nonprofits to stay abreast of emerging...
October 17, 2012 Read MoreI am continuing our Social Media Series and featuring a few tools that I came across during my research that might complement a nonprofit’s online marketing strategies to improve engagement and nonprofit fundraising. In a previous post I identified 10 Website...
September 27, 2012 Read MoreThrough my on-going research for our Social Media Series on how nonprofits can benefit from the various social media platforms like Facebook, Twitter, Linkedin, Pinterest and Google+, I have come across many tools that can be incorporated into online marketing strategies. These tools are free or...
September 25, 2012 Read MoreI am continuing with our Social Media Series to benefit nonprofit fundraising with another look at a couple smaller platforms that sometimes get overlooked. I have covered the big guys like Facebook, Twitter, Linkedin and Pinterest and looked at Google+ and StumbleUpon in my previous post and...
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