Just a few weeks ago we wrote about how celebrities are now using selfies to raise awareness and promote nonprofit fundraising efforts of their favourite charitable causes. In the continued mania for the 'selfie' comes news that nonprofit fundraising with or...
March 27, 2014 Read MoreIt’s unfortunate that when it comes to celebrities, we tend to hear more negative news about their lives than positive. So, inspired by a list published by Goodnet , I’m going to highlight some celebrities that are doing good in...
February 21, 2014 Read MoreThe holidays are upon us and so is the season of giving and contributing to nonprofit fundraising. As I have previously written, in Canada we declared National Philanthropy Day and in the US the shopping/giving season was launched with #GivingTuesday....
December 12, 2012 Read MoreHaving the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....
August 24, 2012 Read MoreRecently I had the opportunity to participate in the development and writing of Miratel’s first Sustainability Report. Although at first it was a bit overwhelming, we were helped through the process with the excellent guidance from WWF Living Planet @...
June 26, 2012 Read MoreI continue to be impressed with the number of information resources available to those of us working within the professional fundraising sector. We have featured a few key reports on our blog like 2011 donorCentrics Internet and Multichannel Giving Benchmarking...
February 2, 2012 Read MoreLast week I wrote about sites that combine holiday shopping and philanthropy by making online giving and gifting as simple as a series of clicks. Featured were worthy nonprofits like Strummerville and World Wildlife Fund (WWF) along with other cause-based...
December 16, 2011 Read MoreShopping that incorporates online giving has become a popular trend as more nonprofits are adding shopping carts to their websites and more retail businesses align its CSR business values with philanthropic missions. If you still have some holiday shopping to...
December 9, 2011 Read MoreCorporate Social Responsibility (CSR) isn't as easy as just deciding your company is going to change directions and suddenly combine altruistic acts overnight while maintaining the profit margin the owners/shareholders/partners expect. In fact it needs to be part of an...
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