Videos continue to grow as an important marketing tool and nonprofits are slowly adopting this visual strategy to appeal to (new) supporters and optimize engagement and nonprofit fundraising opportunities. Unfortunately, often a lack of experience and financial and/or human resources still...
June 20, 2013 Read MoreAn integral component of a nonprofit’s social media plan requires reviewing metrics and understanding analytics thereby facilitating modification to content that will better engage an organization's community. As part of our Social Media series for nonprofit fundraising, I recently wrote about Understanding...
May 9, 2013 Read MoreAs social media platforms and usage continues to evolve, nonprofits are meeting the demand by increasing their presence on platforms to engage supports and grow their online communities. As part of our Social Media series for nonprofit fundraising, we have written...
May 2, 2013 Read MoreRecently I wrote a review of 5 Top 2012 Nonprofit Videos From YouTube and the Lessons Learned From Them as part of our Social Media Series benefiting nonprofit fundraising and engagement. These videos made the top 5 exclusively on number of views and while...
April 25, 2013 Read MoreRecently I wrote about the nonprofit fundraising habits of the Next Gen Philanthropists and the importance of engaging and holding their attention through multimedia channels. As technology continues to evolve and options are seemingly endless it can become challenging for a...
March 14, 2013 Read MoreEngaging supporters through video can be challenging for nonprofits as it may be a new concept and can be overwhelming to conceptualize and create a good video that represents the organization well. In addition to my Social Media Series for nonprofit...
March 7, 2013 Read MoreBlack Friday and Cyber Monday are the days following the American Thanksgiving and mark the official start of the holiday gift-buying season. These days are traditionally known for early morning line-ups (in-person and online) to get the best deals while...
November 27, 2012 Read MoreI began a Social Media Series this past summer that focused on optimizing nonprofit fundraising and engagement opportunities and I have since extended it throughout the year. As the social media landscape continuously evolves, it’s important for nonprofits to stay abreast of emerging...
October 17, 2012 Read MoreI have been writing a Social Media Summer Series for nonprofit fundraising and engagement and while researching, I came across The Third Annual Global Social Media Check-Up report by Burson-Marstellar. This report analyzes how Fortune Global 100 companies are adapting to the...
August 2, 2012 Read MoreI am continuing my Social Media Summer Series geared to improving nonprofit fundraising and donor engagement with the second part to my 7 Facebook Page Set-Up Tips from Tuesday. Today I would like to share 6 considerations nonprofits should keep in...
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