10 Top Countries for Charitable Habits According to Latest World Giving Index
Yesterday we wrote about 5 insights from the 2012 World Giving Index and today I am featuring the top 10 country rankings from the latest edition of this report. I often write about reports and lists that rank Canada globally in posts like smartest countries, the happiest countries, the best countries for entrepreneurs, the best countries to live, the most competitive countries to do business, the countries with the best reputation, the most peaceful countries, most sustainable countries, the friendliest countries, the best country for business and even the 10 Best Countries to be Born in 2013. This one today is of particular interest to us as we specialize in fundraising services here at Miratel so I was curious to see how countries ranked in a variety of giving means.
courtesy of cafonline.org
The 2012 edition is the third installment of the World Giving Index and the largest study on global charitable behaviour as it involves 160 countries. The findings are based on interviews conducted by Gallup as part of their World Poll survey and “focuses on the percentage of people who donate money, volunteer time, and help a stranger, to any extent, in a typical month. It does not quantify the amount of money donated, the number of hours volunteered, or the number of strangers helped. The strength of this approach is that it provides a clear view of the basic state of giving worldwide – by showing who is ‘included’ in giving, and who is not.” So without further ado, the top 10 countries in the World Giving Index 2012 are:
- 10) Denmark World Giving Index Ranking Index Score: 49% – Donating money: 70%; Volunteering time: 23%; Helping a stranger: 54%; and World Giving Index five-year ranking: 11
- 9) Paraguay World Giving Index Ranking Index Score: 50% – Donating money: 48%; Volunteering time: 42%; Helping a stranger: 61%, and World Giving Index five-year ranking: Didn’t rank in the top 20
- 8) United Kingdom World Giving Index Ranking Index Score: 51% – Donating money: 72%; Volunteering time: 26%; Helping a stranger: 56%; and World Giving Index five-year ranking: 7
- 7) Indonesia World Giving Index Ranking Index Score: 52% – Donating money: 71%; Volunteering time: 41%; Helping a stranger: 43%; and World Giving Index five-year ranking: Didn’t rank in the top 20
- 6) Netherlands World Giving Index Ranking Index Score: 53% – Donating money: 73%; Volunteering time: 34%; Helping a stranger: 51%; and World Giving Index five-year ranking: 6
- 5) United States of America World Giving Index Ranking Index Score: 57% – Donating money: 57%; Volunteering time: 42%; Helping a stranger: 71%; and World Giving Index five-year ranking: 3
- 4) New Zealand World Giving Index Ranking Index Score: 57% – Donating money: 66%; Volunteering time: 38%; Helping a stranger: 68%; and World Giving Index five-year ranking: 4
- 3) Canada World Giving Index Ranking Index Score: 58% – Donating money: 64%; Volunteering time: 42%; Helping a stranger: 67%; and World Giving Index five-year ranking: 5
- 2) Ireland World Giving Index Ranking Index Score: 60% – Donating money: 79%; Volunteering time: 34%; Helping a stranger: 67%; and World Giving Index five-year ranking: 2
- 1) Australia World Giving Index Ranking Index Score: 60%; Donating money: 76%; Volunteering time: 37%; Helping a stranger: 67%; and World Giving Index five-year ranking: 1
A World Giving Index Ranking Index Score of greater than 50% means that more than half of the population is either making a donation, helping a stranger or participating in volunteer work on a monthly basis. That is an amazing feat that so many give of themselves to make a difference in the world around them. Kind of makes you take pause and assess what you’re doing to do your part and what you can do to help exceed these standards. ___________________________________________________________________________________
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Miratel Solutions is a Toronto call centre, eBusiness, and letter shop mail house specializing in professional fundraising services including telephone fundraising, online fundraising, lottery services, donation caging, donation processing and other donor management services. We are committed to our CSR business values in all contact centre services and mail house operations and advancing the missions of the nonprofits we proudly serve.
Actual giving statistics do not support this nonsense.
The World Giving Index is not based on actual giving data. It is just a Gallup opinion poll which amounts to little more than asking someone if they are a nice person.
This should not be confused with real giving data which is based on the actual amounts of money given to charity as tracked by audited financials. Blackbaud publishes data every year based on actual donations. These are far more instructive than this nonsense. When comparing between countries it is important to account for the difference in average income and the overall GDP of each country.
All fundraising professionals should know the difference between “qualitative” and “quantitative” data. This is qualitative data of a questionable nature. Asking someone if they give is not the same as tracking actual donations.
If we compared the World Giving Index to actual giving in the countries it ranks, we would have a very interesting study indeed. A comparison of who says they give and who actually gives.
CAF continually present this opinion poll as giving data when the actual giving statistics of the various countries are very different than the picture they present. To muddy the waters with bad data is a service to no one.
Thanks for your comment. We do feature the monthly Blackbaud Index here along with many other reliable industry reports with “actual giving data”. We tried not to misrepresent this report by making it clear that it was based on interviews determining “global charitable behaviour” that focused on “the percentage of people who donate money, volunteer time, and help a stranger, to any extent, in a typical month. It does not quantify the amount of money donated, the number of hours volunteered, or the number of strangers helped.” We agree that “all fundraising professionals should know the difference between “qualitative” and “quantitative” data”” so that’s why we felt comfortable including this Index on our blog with the background explanation.
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