Through my Social Media Series, I focus on the many ways nonprofits can incorporate social media into digital marketing plans to optimize nonprofit fundraising and engagement or risk being left behind. 2012 has certainly been the year where social media has...
December 20, 2012 Read MoreThe New Year is upon us and organizations are wrapping up their end-of-year nonprofit fundraising efforts and setting their sights on preparing for 2013. Consulting reports on the results from 2012 will help with this preparation but the inconsistencies can be...
December 18, 2012 Read MoreSocial media made tremendous strides in 2012 that have certainly left their mark on nonprofit fundraising and supporter engagement. Over the summer we began a Social Media Series for nonprofits that focused on establishing and managing an online presence for this very...
December 13, 2012 Read MoreI regularly write about the Blackbaud Index which measures and reports on U.S. based nonprofit fundraising and giving trends. The index is a reliable source that serves as a barometer of the current fundraising climate and gives nonprofits a benchmark to compare...
December 11, 2012 Read MoreLast week I wrote about the The Social Media & Digital Marketing Impact from the Association of Fundraising Professional (AFP) Congress 2012 in Toronto. For a second consecutive year Twitter was integrated into the event so that information could be shared...
December 6, 2012 Read MoreI regularly contribute to my Social Media Series where I write about the benefits of integrating digital marketing and social media into nonprofit fundraising and engagement plans. Certainly the communication channels that have emerged in recent years have added choices to how...
December 4, 2012 Read MoreI have been exploring the impact of social media on nonprofit fundraising for quite some time and began a Social Media Series that focused on that very thing. I am always on the lookout for new and creative ways social media is...
November 29, 2012 Read MoreLast week I wrote about a Canadian based report on nonprofit fundraising research and how it was on the rise in 2012 in Canada. Today I would like to cover a similar report with the same positive results but based on...
November 28, 2012 Read MoreI regularly add to the Social Media Series I began this past summer as maintaining a presence on some of the largest platforms like Facebook, Twitter, Linkedin and Pinterest has become integral to any successful nonprofit fundraising marketing plan. Recently Blackbaud Index results have shown a tremendous growth...
November 22, 2012 Read MoreHurricane Sandy hit the United States East Coast very hard with the worst of it hitting the New York and New Jersey areas. Since then many celebrities have given their money, time and talent to help aid in the relief...
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