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6 Tips for a Successful Video and Viral Marketing Nonprofit Fundraising Campaign

I recently found myself with unexpected time on my hands while nursing a sprained ankle so I decided to watch the Kony 2012 video as I hadn’t seen it yet. I had intended to watch it earlier but kept putting...

April 5, 2012 Read More

Raise your Pant Leg and “Lend Your Leg” for Landmine Awareness Today

Notable figures from the late Princess Dianna to actress Angelina Jolie have worked to draw attention and increase awareness about the issues surrounding landmines. Last year on April 4, thousands of Colombians made a political statement by raising one of...

April 4, 2012 Read More

Canadian Nonprofit Fundraising Study Shows Growth in 2011 and Optimism for 2012

Many of the nonprofit fundraising reports that I have spotlighted in the past focus on different aspects of fundraising which give nonprofits a valuable information they can utilize to make informed decisions on future marketing and fundraising plans. These reports...

April 3, 2012 Read More

American Red Cross Launches First of Its Kind Digital Operations Centre

It truly is remarkable the impact that technology and social media has had on how we reach out, communicate, share information and engage supporters within the nonprofit fundraising sector. I have written about this impact extensively and specifically on how...

March 29, 2012 Read More

Chely Wright Supports LGBT Community with LIKEME Lighthouse

Last week I wrote about You Can Play, an organization founded by Toronto Maple Leafs GM Brian Burke in memory of his son, Brandon. Brandon was a student manager for the University of Miami hockey team and he was openly...

March 28, 2012 Read More

The Latest Blackbaud Index Reflects Post-Holiday Nonprofit Fundraising Results

Last month I reported on the previous Blackbaud Nonprofit fundraising Index results which reflected a slight growth of 1.8% in December 2011. Well now that the holidays are behind us and we are firmly into a brand new year, I was...

March 27, 2012 Read More

Grassroots Advocacy & Word of Mouth Improves Nonprofit Fundraising

Over the past year I have written about many nonprofit fundraising and engagement channels that help nonprofits grow their donor and supporter base. With technology and social media constantly advancing, it’s easy to forget basic outreach tactics like face-to-face and...

March 22, 2012 Read More

You Can Play Project Teams LGBT Athletes and Straight Allies

Much attention has been paid recently to Lesbian, Gay, Bisexual and Transgender (LGBT) youth and the inner and outer struggles they can endure growing up. There is no escaping the demons of bullying in 2012 but the enduring message is...

March 21, 2012 Read More

5 Tips to Effectively Use Pinterest for Nonprofit Fundraising and Engagement

Social media is always evolving and determining which new platform will advance nonprofit fundraising and engagement efforts can be intimidating for nonprofits. Each represents a unique approach and it’s a little daunting deciding what to incorporate into existing online marketing strategies and what...

March 20, 2012 Read More

Dare to Wear Love Brings Nonprofit Fundraising and Awareness to the Fashion Runway in Toronto

LG Fashion Week in Toronto is quickly approaching and thanks to the nonprofit fundraising runway show of Dare to Wear Love, there will be far more than glitz and glamour on display. Dare to Wear Love is the brain child...

March 16, 2012 Read More

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