Working within the nonprofit fundraising sector, I am interested in the many reports, surveys and studies on current trends to gain greater insight for the purpose of planning and benchmarking. I often write about a variety of reports like the...
September 11, 2012 Read MoreIn anticipation of the start of the Toronto International Film Festival (TIFF) which began yesterday, I wrote a post on how this time of year is also becoming known as a festival of fundraising. I also began Part 1 of a...
September 7, 2012 Read MoreIn my last Social Media Summer Series post, I wrote about how a nonprofit can incorporate a blog into their existing website in 7 Steps to Adding a Blog to your Nonprofit Website. Blogging has become an essential part of any...
September 6, 2012 Read MoreI am adding to our Social Media Summer Series series with this look at useful tips to help nonprofits manage and get the most out of their Twitter activity. Our list today was inspired by Simply Zesty. SEO Benefits. If your...
September 5, 2012 Read MoreAs part of my Social Media Summer Series to improve nonprofit fundraising and engagement, my most recent posts were 10 Website Tips to Maximize Nonprofit Fundraising and Engagement Opportunities and 5 Tips to Improve Engagement on Nonprofit Websites. These posts were built around...
September 4, 2012 Read MoreThe Toronto International Film Festival (TIFF) is the “leading public film festival in the world, screening more than 300 films from 60+ countries every September” and it begins next week. As I wrote on Wednesday, this TIFF time of year...
August 31, 2012 Read MoreAs I mentioned in my previous post, 10 Website Tips to Maximize Nonprofit Fundraising and Engagement Opportunities, the website is a critical tool in a nonprofit’s marketing strategy. It has to quickly tell a visitor what your cause is about,...
August 30, 2012 Read MoreThe Toronto International Film Festival (TIFF) is world-renowned for its movie premieres and hosting the elite of the film industry but this time of year is also becoming known as a festival for charity galas as well. TIFF is the...
August 29, 2012 Read MoreWelcome back to my Social Media Summer Series designed to help organizations utilize electronic and online channels to optimize nonprofit fundraising and engagement opportunities. Today I am focusing on the organization’s website which is where (potential) supporters will get most of the...
August 28, 2012 Read MoreHaving the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....
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