Today we’re looking at the CSR business programs of two Canadian organizations Tim Hortons and the Toronto Blue Jays. These two brands take giving back seriously and they do so in a big way to help local communities and organizations. Tim Hortons...
October 12, 2012 Read MoreLast week I wrote about interesting findings and highlights from the Chronicle of Philanthropy’s How America Gives nonprofit fundraising report. Today, I’m highlighting the results from the report specifically from two case studies of lower performing cities which nonprofits can learn...
October 11, 2012 Read MoreReporting on nonprofit fundraising results and trends is helpful for those in the industry regardless of the sector or size of the organization as they serve as a benchmark to measure results and also help determine future goals and efforts....
October 9, 2012 Read MoreI recently wrote about The Chronicle of Philanthropy’s newest nonprofit fundraising report How America Gives which reflected results that considered political affiliation, religion and the impact of government incentives. The report is extensive and provides a detailed breakdown based on 2008...
October 4, 2012 Read MoreCondé Nast is one of the world’s most well-known media brands publishing magazines like GQ, Glamour, The New Yorker, VOGUE, Lucky and Vanity Fair. The Condé Nast Traveler “has always believed that the art of travel cannot be separated from...
October 3, 2012 Read MoreI continue to be fascinated by the number of studies, reports and analysis available that cover a wide-range of areas involving nonprofit fundraising and engagement results and strategies. Most recently I have written about the latest Blackbaud Index, Global Social Media...
October 2, 2012 Read MoreI am continuing our Social Media Series and featuring a few tools that I came across during my research that might complement a nonprofit’s online marketing strategies to improve engagement and nonprofit fundraising. In a previous post I identified 10 Website...
September 27, 2012 Read MoreI’m still riding the glamorously charitable vibe of TIFF 2012 which finished here in Toronto last weekend and I wrote about the philanthropic efforts of some of its attending stars (Part 1, Part 2 and Part 3). This is a similar theme that I have explored in...
September 26, 2012 Read MoreThrough my on-going research for our Social Media Series on how nonprofits can benefit from the various social media platforms like Facebook, Twitter, Linkedin, Pinterest and Google+, I have come across many tools that can be incorporated into online marketing strategies. These tools are free or...
September 25, 2012 Read MoreCelebrities lending their brand to organizations they support is not a new concept as their name and image comes with a trust-factor that can be beneficial to everyone involved. I’ve explored the relationship of celebrities and charitable causes using current...
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