I’m still riding the glamorously charitable vibe of TIFF 2012 which finished here in Toronto last weekend and I wrote about the philanthropic efforts of some of its attending stars (Part 1, Part 2 and Part 3). This is a similar theme that I have explored in...
September 26, 2012 Read MoreHello and welcome (back) to the Miratel blog for another flavour filled installment of our Meatless Monday series. The Meatless Monday pledge aims to reduce meat consumption 15% by eliminating it one day per week to preserve the health of our planet....
September 24, 2012 Read MoreCelebrities lending their brand to organizations they support is not a new concept as their name and image comes with a trust-factor that can be beneficial to everyone involved. I’ve explored the relationship of celebrities and charitable causes using current...
September 21, 2012 Read MoreI regularly write about the connection between celebrities and philanthropy and how many of the most famous have attached giving back to their own brand. This association increases awareness for some very worthy causes and also encourages the same behavior...
September 19, 2012 Read MoreWelcome (back) to the Miratel blog for another Meatless Monday. The Meatless Monday pledge aims to reduce meat consumption 15% by eliminating it one day per week to preserve planetary health. Miratel supports this great initiative and includes it as part of...
September 17, 2012 Read MoreWelcome back to the third and final installment of my look at the philanthropic efforts of some of the stars attending the Toronto International Film Festival (TIFF) which closes this weekend. TIFF is a special time of year here in Toronto and...
September 14, 2012 Read MoreHello and welcome (back) to the Miratel blog for another Meatless Monday vegetarian recipe share. The Meatless Monday movement aims to reduce meat consumption 15% by eliminating it one day per week to preserve planetary health. We at Miratel took the pledge...
September 10, 2012 Read MoreHello and welcome (back) to the Labour Day edition of Meatless Monday on the Miratel blog. The Meatless Monday pledge aims to reduce meat consumption 15% by eliminating it one day per week to preserve planetary health and you can still do that...
September 3, 2012 Read MoreWelcome (back) to the Miratel blog and thank you for stopping by for another installment of our Meatless Monday series. The Meatless Monday pledge aims to reduce meat consumption 15% by eliminating it one day per week to preserve planetary health. Miratel...
August 27, 2012 Read MoreHaving the endorsement of a celebrity is an effective marketing and advertising strategy for a brand looking to increase the sales of its product and/or service. The celebrity themselves are a known brand and with their association comes added popularity....
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