I have previously written about various donor demographics – like millennial donors - that nonprofits should be targeting via marketing strategies. This specific donor group is the basis of the 4th edition of thenull written by a research team at...
July 30, 2013 Read MoreIn late June Instagram, the photo capturing and sharing app announced the introduction of Video on Instagram. Perhaps in response to the competing Vine, the platform acquired by Twitter earlier this year, more than doubles the length of Vine’s six...
July 25, 2013 Read MoreIn a recent post that provided Tips to Creating Social Media Campaigns for Successful Supporter Engagement and Nonprofit Fundraising, I mentioned how being mobile friendly is increasingly important due to the growth and popularity of mobile devices. Comscore has released...
July 23, 2013 Read MoreI regularly write about different aspects of social media and how nonprofits can use this communication channel for effective supporter engagement and nonprofit fundraising. Our Social Media series has included subjects such as Tools to Measure Twitter Analytics, Tips to Improve...
July 18, 2013 Read MoreRecently I spotlighted results from the Giving USA 2013 Report which reported a 1.5% increase (factoring in inflation) in 2012 nonprofit fundraising results over the previous year. The last six year period has definitely been a challenging one for nonprofits and although...
July 16, 2013 Read MoreHello and welcome (back) to the Miratel corporate blog for another installment of our Meatless Monday recipe series. We took the Meatless Monday pledge as it promotes eliminating meat from your diet one day per week to preserve the health of our...
July 15, 2013 Read MoreSocial media has grown into an excellent supporter engagement and communication channel and platforms continue to emerge with specific features that cater to segments of the social media population. One that has grown exponentially over the past year and a...
July 11, 2013 Read MoreI regularly cover the monthly Blackbaud Index which provides nonprofit fundraising data on overall charitable and online fundraising trends. Last month’s results reflected the reporting period ending April 2013 and it showed a downward trend but the latest results reflect an increase...
July 9, 2013 Read MoreWelcome (back) to the Miratel blog for our latest recipe share in honour of Meatless Monday. Miratel took the Meatless Monday pledge to support reducing meat consumption 15% by eliminating it one day per week to preserve the health of our...
July 8, 2013 Read MoreA repeating note throughout my Social Media series for nonprofit fundraising is that Facebook continues to dominate the social media landscape and, in a recent report, topped the market share. Nonprofits also acknowledge the importance of Facebook and many maintain a presence...
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