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Clara Hughes and Adam Van Koeverden Represent Right to Play

Clara Hughes and Adam Van Koeverden are athletic ambassadors for the Canadian branch of the nonprofit organization, Right to Play. Right to Play believes that every child, no matter where they were born should have the opportunity to play and just...

April 6, 2012 Read More

6 Tips for a Successful Video and Viral Marketing Nonprofit Fundraising Campaign

I recently found myself with unexpected time on my hands while nursing a sprained ankle so I decided to watch the Kony 2012 video as I hadn’t seen it yet. I had intended to watch it earlier but kept putting...

April 5, 2012 Read More

Raise your Pant Leg and “Lend Your Leg” for Landmine Awareness Today

Notable figures from the late Princess Dianna to actress Angelina Jolie have worked to draw attention and increase awareness about the issues surrounding landmines. Last year on April 4, thousands of Colombians made a political statement by raising one of...

April 4, 2012 Read More

Meatless Monday with Vegan Baked Mushroom Risotto and Caramelized Onions

Hello and welcome (back) to the Miratel blog for another Meatless Monday. We took the Meatless Monday pledge as part of our CSR business initiatives in support of reducing meat consumption one day per week (15%) to live a healthier and more...

April 2, 2012 Read More

50 Cent Launches Street King Based on CSR Business Values

Celebrity as brand and/or philanthropist has become a more prevalent concept in recent years with more entertainers crossing over into fashion and other items and/or publicly supporting various causes. Rapper Curtis "50 Cent" Jackson is an excellent example of both of...

March 30, 2012 Read More

American Red Cross Launches First of Its Kind Digital Operations Centre

It truly is remarkable the impact that technology and social media has had on how we reach out, communicate, share information and engage supporters within the nonprofit fundraising sector. I have written about this impact extensively and specifically on how...

March 29, 2012 Read More

Chely Wright Supports LGBT Community with LIKEME Lighthouse

Last week I wrote about You Can Play, an organization founded by Toronto Maple Leafs GM Brian Burke in memory of his son, Brandon. Brandon was a student manager for the University of Miami hockey team and he was openly...

March 28, 2012 Read More

The Latest Blackbaud Index Reflects Post-Holiday Nonprofit Fundraising Results

Last month I reported on the previous Blackbaud Nonprofit fundraising Index results which reflected a slight growth of 1.8% in December 2011. Well now that the holidays are behind us and we are firmly into a brand new year, I was...

March 27, 2012 Read More

Meatless Monday with Quinoa Beet Salad

Hello and thanks for joining us for another Meatless Monday. Miratel took the Meatless Monday pledge which aims to preserve the planet and its inhabitants by eliminating meat one day per week as one of its CSR business initiatives. Each week,...

March 26, 2012 Read More

Microsoft study shows CSR business benefits of working virtual

There are a large pool of factors that contribute to an overall CSR business strategy as you know. I think striking the right balance with your initiatives is crucial plus seeking out strategies that above all else make sense and...

March 23, 2012 Read More

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