In anticipation of the start of the Toronto International Film Festival (TIFF) which began yesterday, I wrote a post on how this time of year is also becoming known as a festival of fundraising. I also began Part 1 of a...
September 7, 2012 Read MoreIn my last Social Media Summer Series post, I wrote about how a nonprofit can incorporate a blog into their existing website in 7 Steps to Adding a Blog to your Nonprofit Website. Blogging has become an essential part of any...
September 6, 2012 Read MoreAs part of my Social Media Summer Series to improve nonprofit fundraising and engagement, my most recent posts were 10 Website Tips to Maximize Nonprofit Fundraising and Engagement Opportunities and 5 Tips to Improve Engagement on Nonprofit Websites. These posts were built around...
September 4, 2012 Read MoreAs I mentioned in my previous post, 10 Website Tips to Maximize Nonprofit Fundraising and Engagement Opportunities, the website is a critical tool in a nonprofit’s marketing strategy. It has to quickly tell a visitor what your cause is about,...
August 30, 2012 Read MoreWelcome back to my Social Media Summer Series designed to help organizations utilize electronic and online channels to optimize nonprofit fundraising and engagement opportunities. Today I am focusing on the organization’s website which is where (potential) supporters will get most of the...
August 28, 2012 Read MoreAs part of my Social Media Summer Series, last week I wrote about the 5 Benefits of Email and Newsletter Marketing for Nonprofit Fundraising and Engagement and today I am continuing that theme with email and newsletter marketing tips that will...
August 21, 2012 Read MoreIn recent years, social media and digital marketing have gained serious traction for nonprofit fundraising and outreach campaigns. Email marketing and e-newsletters are a core component of marketing and other communication plans. However, a fundamental element for successful email marketing initiatives...
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