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3 Facebook Algorithms for Stronger Nonprofit Supporter Engagement

As part of our Social Media series, I have written extensively on how organizations can optimize nonprofit fundraising and engagement opportunities through Facebook via set-up tips, considerations for Facebook fundraising and outreach, utilizing Facebook's changes and understanding its analytics. As the platform...

May 16, 2013 Read More

3 Key Twitter Metrics to Understand for Stronger Nonprofit Fundraising and Engagement

An integral component of a nonprofit’s social media plan requires reviewing metrics and understanding analytics thereby facilitating modification to content that will better engage an organization's community. As part of our Social Media series for nonprofit fundraising, I recently wrote about Understanding...

May 9, 2013 Read More

Top Social Media Sites by Market Share for March 2013

As social media platforms and usage continues to evolve, nonprofits are meeting the demand by increasing their presence on platforms to engage supports and grow their online communities. As part of our Social Media series for nonprofit fundraising, we have written...

May 2, 2013 Read More

4 Facebook Changes to Help Strengthen Nonprofit Fundraising and Engagement Efforts

In the summer of 2012 I began a Social Media Series that focused on how it can be incorporated into nonprofit fundraising and engagement initiatives to enhance results and one of the things established from the get-go was that Facebook was king. Although...

January 10, 2013 Read More

Social Media in Review According to Nielsen’s The Social Media Report 2012

Through my Social Media Series, I focus on the many ways nonprofits can incorporate social media into digital marketing plans to optimize nonprofit fundraising and engagement or risk being left behind. 2012 has certainly been the year where social media has...

December 20, 2012 Read More

5 Social Media Lessons Learned in 2012 to Improve Nonprofit Fundraising & Engagement in 2013

Social media made tremendous strides in 2012 that have certainly left their mark on nonprofit fundraising and supporter engagement. Over the summer we began a Social Media Series for nonprofits that focused on establishing and managing an online presence for this very...

December 13, 2012 Read More

The Social Media & Digital Marketing Impact from AFP Congress 2012

I have been exploring the impact of social media on nonprofit fundraising for quite some time and began a Social Media Series that focused on that very thing. I am always on the lookout for new and creative ways social media is...

November 29, 2012 Read More

Help Launch the Giving Season Today with #GivingTuesday™

Black Friday and Cyber Monday are the days following the American Thanksgiving and mark the official start of the holiday gift-buying season. These days are traditionally known for early morning line-ups (in-person and online) to get the best deals while...

November 27, 2012 Read More

4 Key Considerations for Nonprofits to Grow Social Media Communities

I regularly add to the Social Media Series I began this past summer as maintaining a presence on some of the largest platforms like Facebook, Twitter, Linkedin and Pinterest has become integral to any successful nonprofit fundraising marketing plan. Recently Blackbaud Index results have shown a tremendous growth...

November 22, 2012 Read More

Facts and Tips on Strengthening Nonprofit Engagement from Hubspot Report

As 2012 is rapidly coming to a close, I’m reminded of the incredible evolution of social media throughout the year and the challenge nonprofits face keeping up. HubSpot, an internet marketing company, recently released an interesting research piece titled the...

November 14, 2012 Read More

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